Lead ProAll’s commercial strategy from Olds, Alberta or remotely, using sales leadership and market expansion expertise to drive sustainable growth. As Director of Sales and Marketing, you will lead Sales and Marketing teams while aligning commercial activity with corporate objectives. The position oversees revenue growth, profitability, customer retention, dealer networks, and new-market expansion. You will guide strategic initiatives across assigned territories and support a high-performing commercial organization. Key Responsibilities:
Develop annual and multi-year commercial growth strategies Drive revenue, market share, and profitability across territories Lead Sales and Marketing teams through coaching Oversee branding, lead generation, trade shows, and engagement Strengthen dealer networks and customer relationships Requirements:
Minimum 10 years’ sales, marketing, or commercial leadership experience Success leading multi-regional or international sales organizations Financial acumen in forecasting, budgeting, pricing, and P&L management Dealer network experience within capital equipment industries Excellent communication, presentation, and leadership skills Bring commercial leadership, financial acumen, and dealer network expertise to ProAll’s growth strategy from Alberta or remotely.
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