Lifecycle Marketing Operations Manager

The Firefox Product Marketing team works closely with Product, Marketing, Creative and other cross-functional partners to drive acquisition, activation, engagement and retention across the entire user journey. The Lifecycle Marketing Operations Manager will serve as the operational anchor for Firefox Mobile marketing execution.

They will translate product marketing and growth strategies into reliable, repeatable execution across:

• App Store Optimization (ASO)
• Lifecycle programs
• Product launches
• Other priority growth initiatives

They will also improve execution quality and team scalability by developing stronger processes, automation and AI-assisted workflows.

Key Responsibilities:

• Coordinate and execute ASO initiatives, including metadata updates, creative experiments and app store events, in collaboration with Product Marketing and our external agency.
• Translate approved lifecycle campaign briefs into executable plans and support hands-on campaign execution across key moments in the user journey.
• Support the execution of product launches and other priority growth initiatives by coordinating workstreams, cross-functional handoffs and operational follow-through.
• Own shared localization, quality assurance and operational readiness workflows across supported workstreams, identifying and escalating blockers and risks before they affect delivery.
• Gather and consolidate performance data and operational learnings from campaigns and experiments to support reporting, synthesis and future optimization decisions.
• Develop scalable processes, automation and AI-assisted workflows—including solutions using Claude Code and Cowork—to improve execution consistency and reduce coordination overhead.

Benefits:

• Health and wellness: Mozilla covers medical, dental and vision plan premiums at 100% for U.S. and Canadian employees.
• Mental health: Mozilla’s health benefits include therapy and coaching sessions.
• Time away: Vacation and sick time start accruing right away, plus quarterly all-company wellness days.
• Parental leave: U.S. and Canadian-based employees can look forward to 26 weeks of paid leave for childbearing parents and 12 weeks for non-childbearing parents.
• Financial: Mozilla offers generous, performance-based bonus plans and contributes to retirement savings.
• Learning and development: Every employee is eligible for an annual professional development budget.
• Help when you need it: Mozilla provides Life/AD&D and Short and Long Term Disability insurance.
• Additional benefits: Includes a quarterly wellbeing stipend, employee referral bonus, internet reimbursement if remote, and a budget for office essentials.

Qualifications:

• Strong operational judgment, organization and attention to detail, with the ability to prioritize effectively and work independently.
• 5+ years of experience in marketing operations or a similar role.
• Experience coordinating and executing multi-step marketing programs across multiple workstreams, stakeholders, timelines and dependencies.
• Experience creating repeatable processes, workflows and documentation that improve execution quality and efficiency.
• Experience with mobile growth or ASO, including metadata optimization and creative experimentation.
• Comfort working with performance data, including campaign measurement, experiment analysis and reporting.
• Experience building automated and AI-assisted workflows using Claude Code, Cowork, or similar tools.