Shape Mount Allison University's recruitment presence through social media content creation, community engagement, and strategic storytelling across digital platforms.
The Social Media Coordinator supports university recruitment, marketing goals, and online community building. This position plans content calendars, creates graphics and videos, manages platform activity, and collaborates with departments, student organizations, and content creators. It also tracks campaign performance and supports consistent brand communication.
Key Responsibilities:
- Plan and execute recruitment-focused social media content
- Coordinate monthly content calendars and student creators
- Create graphics, short-form videos, and multimedia content
- Monitor comments, messages, mentions, and community interactions
- Analyze metrics and provide KPI performance reports
Requirements:
- Post-secondary education in communications, marketing, or related fields
- Two to three years' social media content creation experience
- Strong writing, editing, and communications skills
- Experience with Meta Business Suite, TikTok, LinkedIn, Canva, or Adobe
- Ability to manage multiple priorities and deadlines
Bring social media strategy, multimedia production, and data-informed communication skills to Mount Allison University's recruitment efforts.
