Drive qualified pipeline at Motus through integrated demand generation campaigns, B2B buyer journeys, and data-informed optimization. This remote role supports new business growth. As Demand Generation Manager, you will create and lead cross-channel programs aligned with Motus’s broader demand generation strategy. You will manage campaigns from brief through launch, follow-up, and performance analysis. The work spans segmentation, nurture, messaging, and campaign activation with marketing and sales partners. Key Responsibilities:
Plan integrated campaigns generating qualified pipeline Develop briefs defining audiences, messaging, channels, and metrics Coordinate email, nurture, digital, and sales outreach Partner with BDR, Sales Enablement, and Sales teams Analyze engagement, opportunities, pipeline, and conversion Requirements:
Four to five years of B2B marketing experience Experience executing multichannel pipeline campaigns Understanding of segmentation, nurturing, and funnel conversion Experience with marketing automation and CRM platforms HubSpot, Salesforce, and Asana experience preferred Apply campaign planning, B2B marketing, and performance analysis skills to build repeatable pipeline programs at Motus.
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B2B Demand Generation Manager in Toronto employer: Motus
At Motus, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Senior Product Marketing Manager, you'll have the opportunity to drive impactful marketing strategies while working alongside talented teams in a dynamic environment. We offer competitive benefits, continuous professional development, and a commitment to employee growth, making Motus a rewarding place to advance your career in product marketing.
