Drive qualified pipeline at Motus through integrated demand generation campaigns, B2B buyer journeys, and data-informed optimization. This remote role supports new business growth.
As Demand Generation Manager, you will create and lead cross-channel programs aligned with Motus's broader demand generation strategy. You will manage campaigns from brief through launch, follow-up, and performance analysis. The work spans segmentation, nurture, messaging, and campaign activation with marketing and sales partners.
Key Responsibilities:
- Plan integrated campaigns generating qualified pipeline
- Develop briefs defining audiences, messaging, channels, and metrics
- Coordinate email, nurture, digital, and sales outreach
- Partner with BDR, Sales Enablement, and Sales teams
- Analyze engagement, opportunities, pipeline, and conversion
Requirements:
- Four to five years of B2B marketing experience
- Experience executing multichannel pipeline campaigns
- Understanding of segmentation, nurturing, and funnel conversion
- Experience with marketing automation and CRM platforms
- HubSpot, Salesforce, and Asana experience preferred
Apply campaign planning, B2B marketing, and performance analysis skills to build repeatable pipeline programs at Motus.
B2B Demand Generation Manager in Ottawa employer: Motus
At Motus, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Senior Product Marketing Manager, you'll have the opportunity to drive impactful marketing strategies while working alongside talented teams in a dynamic environment. We offer competitive benefits, continuous professional development, and a commitment to employee growth, making Motus a rewarding place to advance your career in product marketing.
