Product Marketing Manager, Cameras & Sensors in Toronto

At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.

The Global Video Security & Access Control (VS&A) Marketing Team is responsible for developing and executing all strategic marketing and product marketing programs across the globe to drive product awareness, demand generation and sales enablement. The team oversees all global product marketing strategy for the fixed video and access control portfolios, develops messaging and go to market strategy for the VS&A business, creates and drives marketing programs and campaigns aimed to generate leads and build brand awareness among target audiences, including system integrators, end-users and consultants.

Motorola Solutions is looking for a dynamic Product Marketing Manager to manage our cameras and sensors portfolio in the Avigilon Unity technology suite. Avigilon Unity is our on-premise video security and access control offering that helps customers protect people, property and places. As the product marketer, you will oversee the go-to-market strategy, positioning and messaging to drive awareness and adoption of Avigilon Unity cameras and sensors. This includes bringing new products and features to market, creating marketing and sales enablement collateral, supporting integrated campaigns, and taking on other initiatives that push your portfolio and the VS&A business forward.

Who you are:

• A creative storyteller that can craft compelling marketing content that differentiates your product in the market
• An effective communicator that spans across writing and speaking. You can translate technical product specs into concise benefits that your target audience(s) value
• An excellent project manager that can own a product launch from start to finish in a fast-paced, deadline-oriented environment
• Organized, with a high level of initiative, attention of detail and excellent follow-up skills.
• A natural problem solver that can adapt to shifting priorities, moving deadlines and navigate ambiguity
• Comfortable interacting with different levels of management and building cross-functional relationships

What you will be doing:

• Together with the product management team, educate sales, partners and end-users on new products and features, including how to effectively position and sell your products
• Create engaging content for partners and end-users about the value and benefits of your products through emails, presentations, videos, web pages, social media posts and marketing collateral
• Own all product marketing launch activities for your portfolio, including project management, writing and securing approvals of content, and publishing launch materials and communications
• Support the development of integrated marketing campaigns that drive awareness, accelerate purchase decisions, improve customer loyalty and increase sales
• Conduct thorough research on competitors and the market to develop a deeper understanding of your target audiences, industries and buyer personas
• Attend and present your products at industry trade shows and events, representing the company and being the product marketing expert for your portfolio

Qualifications:

• Bachelor's degree, focused in Marketing, Communications, Business or related field preferred
• 3+ years of product marketing experience, B2B preferred

Basic Requirements:

• Bachelor's Degree AND 2+ years of product marketing experience, B2B preferred
• Legal authorization to work in Canada indefinitely is required. Employer work permit sponsorship is not available for this position. (Perm Resident/Citizen Only)

Travel Requirements: 10-25%

Relocation Provided: None

Position Type: Experienced

Referral Payment Plan: No

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic. We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world.