At a Glance
- Tasks: Lead media strategy and planning for top accounts, driving measurable business outcomes.
- Company: Join Monks, a global leader in digital marketing and technology services.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Diverse team culture that values fresh perspectives and creativity.
- Why this job: Shape innovative media strategies and make a real impact in a dynamic environment.
- Qualifications: 9+ years in media strategy with strong analytical and leadership skills.
The predicted salary is between 167000 - 190000 $ per year.
The Media Strategy department is the strategic heart of Monks' media offering: a unified team bringing together deep expertise in media strategy, media planning, and account management. We build integrated, full-funnel media strategies that connect brand storytelling to measurable business outcomes, powered by AI-enabled workflows and analytical rigor.
The Director, Media Strategy is the senior craft lead for media strategy and planning on one or more of Monks' most valuable accounts: accountable for the quality, rigor and ambition of the strategic product. This requires:
- Deep expertise in audience-led, insight-driven media strategy and planning
- Fearless ability to tell data-driven stories and extract key insights for senior-level clients
- Full-funnel command of the media landscape across Social, Search, Programmatic/Digital Investment, Holistic Video, OOH, and Direct Partnerships.
- An exceptional track record of connecting media strategy to measurable business outcomes
- Experience managing and stewarding career growth for mid-level direct reports (Associate Director and Sr Manager levels)
Responsibilities:
- Strategic Leadership
- Lead the development of go-to-market strategies and integrated, full-funnel media plans informed by rich consumer and industry insights, with a laser focus on connecting strategy to outcomes.
- Set the standard for strategic deliverables: annual planning, campaign strategy, audience frameworks, budget scenarios and measurement approaches.
- Apply AI-enabled tools across insight generation, plan development and reporting, and define where they accelerate the work versus where human strategy adds the most value.
- Analyze data, craft insights and make recommendations internally and externally at an executive-ready level.
- Maintain in-depth knowledge of the client's business, including strategic priorities, historical performance, competitive threats and opportunities.
- Client & Cross-Functional Leadership
- Serve as the senior media strategy voice in client meetings, briefings and planning presentations, partnering closely with the Client Strategy Lead.
- Partner with Activation, Investment and Data & Measurement teams to ensure strategies carry through to executional and performance excellence.
- Build relationships with top platform partners to stay current on offerings and maximize media value for clients.
- Lead and manage Associate Directors and Sr Managers, with oversight of planning output across the account team.
- Develop process improvements, planning frameworks and best practices that raise the department's strategic product.
- Set the team up for success through clear goals, training opportunities and regular constructive feedback.
About You
The essentials:
- 9+ years of industry experience focused on media strategy, planning and digital media. B2B experience required.
- Mastery of traditional, digital and social media planning, buying and measurement.
- Fluent in data and AI-enabled tools, with the analytical rigor to separate signal from noise.
- Experienced with syndicated planning and insight tools (e.g., Comscore, GWI, MRI-Simmons, Nielsen) to build audience-driven plans.
- Ability to craft compelling, data-driven narratives for senior client audiences.
- Experience leading and mentoring teams in a high-pressure, high-volume environment.
- Not afraid to defect from the status quo in order to make our clients and company more successful.
- BA or equivalent with emphasis on marketing, advertising, or business.
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
Director, Media Strategy in Winnipeg employer: Monks
At Monks, we pride ourselves on being an exceptional employer that fosters a collaborative and inclusive work culture, particularly for our Associate Creative Director role. Located in a vibrant environment, we offer competitive compensation, opportunities for professional growth, and the chance to work with some of the largest automotive brands in the world, all while being part of a team that values creativity, innovation, and diversity.
