At a Glance
- Tasks: Lead and innovate in paid search marketing for top-tier clients.
- Company: Join Monks, a dynamic digital agency focused on performance and creativity.
- Benefits: Competitive salary, hybrid work model, and a culture of diversity and inclusion.
- Other info: Exciting opportunities for career growth and collaboration with industry leaders.
- Why this job: Make an impact in a fast-growing agency with cutting-edge strategies.
- Qualifications: 12+ years in paid search, strong leadership, and client management skills.
We are looking for a strong, passionate, and energetic Search leader to drive growth and strategic oversight across the paid search department with a focus on working on our largest accounts and also serving as an SME across paid search and YouTube. We are looking for someone passionate about search-driven performance marketing who has a strong background in leading multiple accounts across verticals. This individual should be a people-focused leader who enjoys hands-on, cross-functional collaboration and wants to join a fast-growing, innovative digital agency that is hyper-focused on client performance and ROI.
Responsibilities:
- Reporting to the Head of Search, this role will serve as a people leader, including SEM channel specialists (Paid Search, YouTube, Demand Gen, PMax, Shopping, and App) as well as Account Leads managing direct client partnerships, contract negotiations/renewals, client onboarding, etc.
- This role will serve as a Search thought leader prepared to respond to the changing landscape in paid search.
- Responsible for revenue driven from new business, client relationships, and client growth.
- Will present Paid Search performance and tactical priorities to the client and internal stakeholders; however, the main priority is to help lead a paid search team.
- Partners with cross-channel leads on creating media plans, including forecasting, testing, tactical plans, and reporting.
- Drives Search strategy, innovation & testing on your book of business while improving performance, developing quarterly or annual roadmaps to keep advancing accounts with the latest trends and opportunities.
- Manage others from Account Managers to Directors.
- Contribute to team morale and culture through engagement, team building, and mentorship.
- Contribute to overall department training, POVs, award submissions, and case studies.
- Work closely with Google, Microsoft, OpenAI, and other vendor partners on alpha and beta opportunities, expansion opportunities, client strategy and planning, and best practices.
- Responsible for operationalizing processes and helping gain adoption across team focus areas.
- Assist in creating a team culture across a hybrid working model.
About You
The essentials:
- 12+ years Paid Search experience.
- Worked across multiple clients overseeing a minimum of $20MM in annual ad spend.
- Experience communicating with senior clients' points of contact from VPs to C-Suite.
- Experience handling direct management of Paid Search budgets of at least $1MM+ in monthly ad spend.
- Experience directing strategy in D2C or Retail, B2B, and B2C digital advertising efforts across different verticals is a major plus.
- Experience in YouTube, Performance Max, Demand Gen, and Value-Based Bidding, understanding of Offline Conversion Data, and CRM integrations with Google Ads a plus.
- Advanced slide presentation making and Excel / Google sheet skills.
- Experience presenting paid search strategy to marketing executives, large teams, and senior audiences.
- Have 5+ years of management experience with at least 3 direct reports at Associate Director level and above.
- Experience with a bid management platform is preferred, such as SA360, Skai, Marin, etc.
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
Group Director, SEM in Toronto employer: Monks
At Monks, we pride ourselves on being an exceptional employer that fosters a collaborative and inclusive work culture, particularly for our Associate Creative Director role. Located in a vibrant environment, we offer competitive compensation, opportunities for professional growth, and the chance to work with some of the largest automotive brands in the world, all while being part of a team that values creativity, innovation, and diversity.
