At a Glance
- Tasks: Craft compelling copy for ads, emails, and sales funnels to drive results.
- Company: Join a dynamic men's coaching company focused on saving marriages.
- Benefits: Full-time role with competitive pay and the chance to make a real impact.
- Other info: Collaborate closely with the founder and lead a creative team.
- Why this job: Be part of a marketing turnaround and showcase your writing skills at scale.
- Qualifications: Proven track record in direct response marketing and high-ticket offers.
The predicted salary is between 72000 - 88000 $ per year.
We help men save their marriages through online coaching that gets results, often where traditional counseling hasn't. Check out the Marriage Reset YouTube channel and Instagram.
The Role: We are hiring a Senior Direct Response Copywriter to own the message everywhere it appears at an eight-figure men's coaching company: the ads, the VSL, the funnel pages, and the email. Our historic winning ads don't perform as they used to, and the new winners bring in lower-quality leads. We are running a marketing turnaround under a new Head of Paid Marketing, and this is the seat that writes it.
Responsibilities:
- Market research and ideation
- Writing copy for ads, the VSL, funnel pages, and emails
- Managing the editing team
- Reviewing the analytics and iterating on what the numbers show
- Keeping all copy within ad platform policies
You’ll report to the Head of Paid Marketing and work closely with the founder.
Must have:
- Excellent written and spoken English, at a native or near-native level
- Worked inside a company or offer doing $500,000+ per month in revenue
- Copy you personally wrote has sold at least $1 million in revenue, with numbers you can show and someone who can confirm them
- Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls
- Personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for an offer at scale
- Written Meta ad copy at volume, week after week, and tracked which concepts won and why
- Email marketing expert: daily broadcasts, sequences, deliverability, and revenue attribution
- Directed video editors or designers from a written brief through to the finished creative
- Done real voice-of-customer research and turned it into copy
- Operated in a compliance-sensitive vertical where ad copy could get an account restricted
- At least 3 hours a day of overlap with European working hours
- Able to commit full-time to this role, without other clients, retainers, agencies, or freelance work alongside it
Senior Direct Response Marketer in Winnipeg employer: MM Coaching Limited
At our eight-figure men's coaching company, we are dedicated to transforming lives by helping men save their marriages through innovative online coaching. As a Senior Direct Response Marketer, you'll thrive in a dynamic work culture that values creativity and results, with ample opportunities for professional growth and collaboration with industry leaders. Located in a vibrant environment, we offer competitive benefits and a chance to make a meaningful impact in the lives of our clients.
