At a Glance
- Tasks: Lead and optimize digital marketing campaigns while collaborating with the sales team.
- Company: Join Zimmer Communications, a growing leader in digital solutions.
- Benefits: Full-time position with opportunities for professional growth and development.
- Other info: Stay ahead of industry trends and work in a dynamic, supportive environment.
- Why this job: Make an impact by driving digital sales and building client relationships.
- Qualifications: Bachelor’s degree in marketing and 2 years of digital marketing experience preferred.
The predicted salary is between 54000 - 66000 $ per year.
Zimmer Communications is growing! We are looking to add an experienced Digital Marketing Coordinator to join our team. This person will lead the digital department in strategizing, building, managing, and optimizing digital campaigns while working with our current sales team to promote digital advertising solutions in a B2B capacity. The digital department delivers digital solutions to new and existing clients that reach their goals while growing Zimmer Communications’ digital revenue.
Why You Should Work Here:
- Thrives on building long term relationships in a professional setting
- Enjoys presenting marketing solutions to current and prospective clients
- Likes creative problem solving while managing a portfolio of accounts
- Feels satisfied in reaching goals through efficient time management
Responsibilities:
- Manage, train, and lead the digital department as needed
- Join sales team on client meetings to help close current and new business digital accounts
- Drive digital sales growth by identifying client needs and developing comprehensive digital marketing strategies
- Conduct thorough market research, competitor analysis, and audience segmentation to identify target demographics and tailor campaigns accordingly
- Manage digital campaigns including CTV/OTT, Display, Paid Search, Remarketing, and Online Video
- Regularly monitor campaign performance, generate actionable insights, and make data-driven optimizations
- Conduct monthly/quarterly meetings with digital clients to review campaign performance, key findings, and recommendations
- Stay current with industry trends and emerging technologies to identify opportunities and improve campaign performance
- Meet with sales staff regularly to provide support and training on digital tactics
Education/Experience:
- Bachelor’s degree in marketing or related field
- 2 years working in digital marketing or equivalent experience preferred
- Experience planning and managing targeted display, online video, paid search, and streaming TV advertising campaigns
- Understanding of digital marketing metrics/KPIs and experience analyzing campaign performance
- Proficient in Google Suite products
Digital Marketing Coordinator employer: Missouri Broadcasters Association
Nexstar Media Group, Inc. is an exceptional employer for aspiring journalists, offering a vibrant work culture in Springfield, Missouri, where creativity and collaboration thrive. Employees benefit from opportunities for professional growth through hands-on experience in multimedia storytelling across various platforms, while also enjoying a supportive environment that values innovation and community engagement.
Contact Details:
Missouri Broadcasters Association Recruitment Team
