Lead MnDOT passenger rail marketing from St. Paul with telework flexibility, applying campaign strategy and data analysis to grow awareness.
As Passenger Rail Marketing Program Leader, you will direct statewide and Midwest-focused promotions for MnDOT's Passenger Rail program. The position combines marketing planning, project management, content development, and ridership analysis. You will support program leadership by coordinating marketing, promotion, revenue, and public engagement activities.
Key Responsibilities:
- Develop and implement passenger rail marketing plans
- Analyze ridership and revenue trends
- Create written, graphic, digital, and promotional content
- Manage passenger rail brand assets and contracts
- Coordinate stakeholder groups, committees, and promotional events
Requirements:
- Experience creating campaigns, strategies, and marketing content
- Experience managing marketing return on investment
- Experience analyzing data for program recommendations
- Experience with project management
- Experience using Adobe, InDesign, and web platforms
Bring marketing strategy, content creation, and passenger rail analysis to MnDOT's statewide program from St. Paul.
Passenger Rail Marketing Leader in Saint-Paul employer: Minnesota Direct Care and Treatment
The Minnesota Department of Human Services (DHS) is an exceptional employer that prioritizes the well-being and professional growth of its employees. With a strong commitment to equity and inclusion, DHS offers comprehensive benefits, including affordable health insurance, generous paid leave, and robust training opportunities, all while fostering a collaborative work culture that empowers staff to make a meaningful impact in the lives of Minnesotans. Located in St. Paul, this role not only allows for telework flexibility but also positions you at the heart of a dedicated team striving to enhance public service through data governance and strategy.
Contact Details:
Minnesota Direct Care and Treatment Recruitment Team
