Lead demand generation and paid performance for Minga, using funnel analytics and unit economics to grow qualified pipeline. The role includes remote or Kelowna HQ work.
As Director of Marketing and Growth, you will lead Minga's full marketing team across Events, Brand, Design, Organic Growth and SEO, Content, and Email Marketing. You will own customer acquisition, marketing performance, and the full funnel from first impression through expansion. Success is measured through qualified pipeline, CAC, payback period, and marketing's contribution to revenue.
Key Responsibilities:
- Lead and develop the full multidisciplinary marketing team
- Own demand generation, paid performance, and customer acquisition
- Manage funnel analytics, attribution, budget, and marketing ROI
- Set paid search, paid social, SEO, and AI search strategy
- Partner with Sales, RevOps, Product, Finance, and Customer Experience
Requirements:
- Six-plus years in growth or performance marketing
- Three-plus years leading multidisciplinary marketing teams
- Experience scaling SaaS, EdTech, or B2B businesses
- Mastery of Google Ads, Meta, LinkedIn, and modern search
- Fluency with Google Analytics, HubSpot or Salesforce, Tableau or Looker, and Excel
Bring data-led marketing leadership, paid acquisition expertise, and commercial discipline to Minga's growth engine and education market.
Director of Marketing and Growth in Ottawa employer: Minga
Minga is an exceptional employer that prioritizes the growth and development of its employees while fostering a collaborative and innovative work culture. As an Implementation Manager, you will not only lead a dedicated team but also have the opportunity to make a significant impact in the educational sector, all within a supportive environment that values mentorship and continuous improvement. Located in a vibrant community, Minga offers unique advantages such as flexible work arrangements and a commitment to work-life balance, making it an ideal place for those seeking meaningful and rewarding employment.
