Principal Product Marketing Manager in Winnipeg

Who we are

Mindtickle is the leading AI-powered revenue enablement platform, helping sales teams learn faster, practice smarter, and perform at their best. We bring together onboarding, training, coaching, content, digital sales rooms, conversation intelligence, and AI role-plays into one platform so revenue teams have everything they need to build winning sellers. Global companies, like Fortune 500 organizations, trust Mindtickle to support their revenue teams. Customers and industry analysts have also recognized us. G2 has ranked us the #1 Sales Training & Onboarding platform for 28 consecutive quarters, and Forrester has recognized Mindtickle as a Leader in revenue enablement. Mindtickle was also recognized as AI-Based Sales Solution of the Year by the 2025 AI Breakthrough Awards and has received Stevie Awards for Technology Innovation and Customer Support Excellence.

At Mindtickle, we're helping companies create high-performing revenue teams, and we're looking for people who want to help shape what's next.

About the role

Mindtickle is moving from a market perception as a sales training and enablement platform to recognition as the AI-native revenue enablement platform, powered by ElevateOS. The product work is underway. The harder problem is market meaning: whether the market understands why any of this matters, why it matters now, and why Mindtickle is the company that should own it. You will own the answer.

Specifically, you own the category narrative behind Mindtickle and ElevateOS and the translation of that narrative into value that each buyer recognises as their own problem. The narrative cannot be a list of agentic capabilities. AI Roleplay, AI Tutor, Deal Guide, Buyer Copilot, Knowledge Copilot and Call AI have to ladder into a single category idea: Mindtickle, powered by ElevateOS helps revenue teams win every moment that matters by turning readiness into live execution. Your job is to make that idea true, specific, provable and repeatable, and then to make it show up identically on the website, in the sales deck, in the demo, in the analyst briefing and in the board narrative.

This is a company-level clarity role. You will work directly with the CEO, the co-founders, Product, Sales, Solution Consulting, Customer Success and Analyst Relations. It is also a hands-on role: you will personally write the positioning, the message architecture and the persona narratives that the rest of the company draws from.

Your measure of success is simple: does the market repeat it? Can Sales say it in one sentence without reading a slide? Do customers hear a business argument rather than AI buzzwording? Can analysts place Mindtickle in a category and describe how it differs? Does the demo make the positioning tangible? And do deals move, save and expand because of the story rather than in spite of it?

What you will own:

• The category narrative behind ElevateOS: Build and maintain the answer to why the world needs ElevateOS now. Ladder the portfolio of agentic capabilities into one category idea instead of a portfolio tour. Hold the line on the four questions the market will ask in sequence: why change, why now, why Mindtickle, why not the alternatives.
• The message architecture, held as one source of truth: Codify master positioning, the differentiation argument, the claim set and the proof each claim rests on.
• The buyer translation layer: Convert the platform story into a specific value story for each buyer.
• Buyer pain as the default language for every capability: Express each capability through the business problem it solves, the impact it creates and the evidence behind it.
• The differentiation argument against alternative architectures: Own why ElevateOS is architecturally different from conversation intelligence tools, content and enablement platforms, LMS incumbents, CRM add-ons and single-purpose AI agents.
• One voice across every surface: Website, sales deck, customer deck, demo narrative, analyst pitch, webinar, executive and board narrative should be recognisably the same story told at different lengths.
• The language quality bar: Decide what the market should remember about Mindtickle and ElevateOS, in a handful of phrases.
• Category framing for analyst relations and launches: Feed the category thesis and differentiation into analyst briefing cycles and launch moments.
• Proximity to revenue reality: Positioning built from internal product assumptions decays quickly.

How this role works across the organization.

Function You own:

• Head of Product Marketing: PMM strategy, priorities, the org-level quality bar.
• Launch commercialisation: The launch operating system, the integrated launch motion, and whether a launch lands.
• Field product marketing and competitive: Signal from live deals, competitors, and win-loss; the tactical battlecard layer.
• Customer marketing: The proof engine, customer evidence, references, and voice of customer.
• Analyst relations: Analyst coverage, briefing calendar, evaluation cycles.
• Product management: Product strategy, roadmap, usage outcomes.
• Sales and Solution Consulting: Customer conversations, technical demo environments, and execution.
• Demand generation and web: Campaign and site execution.

What success looks like in your first year

What you are accountable for:

• The company is sharper about what ElevateOS is.
• There is a clear market thesis, written down, and Product, Sales, CS, Analyst Relations, web, and the executive team works from it rather than around it.
• The category language starts coming back to you.
• Analysts, customers, and competitors begin using the framing you introduced.
• Every persona has a specific story.
• No capability is described in capability language.
• The surfaces agree.
• The language is simple enough for travel.

Where you contribute to outcomes that others own:

• Demos make the positioning believable.
• Launches compound the category story.
• Competitive displacement gets easier.
• Analysts can place us.
• PMM work shows up in revenue outcomes.

What you bring:

• 8+ years in product marketing or a closely adjacent discipline, preferably enterprise B2B SaaS.
• Category and narrative depth.
• Fluency across very different buyers.
• Exceptional written communication.
• Architectural instincts about competition.
• Cross-functional influence without authority.
• High agency in a flat organization.
• Maker-checker discipline with AI.
• Comfort with ambiguity and pace.
• Experience in AI, agentic systems, revenue technology, enablement, or adjacent categories is particularly valuable.

How you operate:

• You hold a point of view.
• You start from the buyer.
• You simplify.
• You look for evidence.
• You use AI as leverage.
• You know the difference between complete and commercially excellent.

The profile we are looking for is not a messaging writer who packages product updates. Not a strategist who stops at the framework. A senior product marketer who can define what category Mindtickle is playing in, prove it, translate it for six different buyers, and hold an entire company to one story while the product and the market are both still moving.

Our Culture & Values

We hire builders, people who move fast, learn from failure, and use AI as a default part of how they work. Our values - Delight Your Customers, Act as a Founder, and Better Together - aren't wall decor. They're how we make decisions here.

Growth at Mindtickle looks like owning more, not just doing more. Your scope will outgrow your job title if you want it to. You'll work alongside people who've scaled revenue tech globally, get direct feedback from leaders invested in your development, and take on challenges before you feel ready because that's how the best growth happens.

We believe the best products are built by teams with different backgrounds, experiences, and ways of seeing the world. We welcome every unique identity, and we mean that.

Mindtickle is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.