At a Glance
- Tasks: Lead marketing strategy for a global wellness brand and drive impactful campaigns.
- Company: Join Merrithew, a leader in mindful movement and fitness innovation.
- Benefits: Competitive salary, bonus potential, and a hybrid work environment.
- Other info: Inclusive culture that values creativity, accountability, and continuous improvement.
- Why this job: Shape the future of fitness marketing and inspire a global community.
- Qualifications: 8+ years in marketing leadership with a passion for wellness and team collaboration.
The predicted salary is between 130000 - 150000 $ per year.
This posting is for an Existing Vacancy.
Compensation: $130,000 - $150,000 + Bonus
About Merrithew: Merrithew® is the global leader in mindful movement, the company behind the STOTT PILATES® Movement System™ and a growing portfolio of leading movement education and equipment brands, including Align-Pilates and the GYROTONIC® organization. Since 1988, Merrithew has trained more than 100,000 instructors in over 135 countries and developed premium equipment and science-based education trusted by leading studios, rehabilitation centers and fitness professionals. Merrithew supports instructors, studio owners and wellness leaders with a complete ecosystem to thrive, including training, equipment, digital resources, business tools and a global network of peers. Its vision is to transform lives through intentional, inclusive movement, shaping the next era of mindful movement through innovation, purpose and a commitment to professional excellence.
Our Core Values:
- Community - Culture of belonging, encourage connections and engagement
- Passion - Be present, enthusiastic, energetic, committed to purpose, inspiring
- Boldness - Act with courage, change the norm, never settle for "just ok"
- Customer-Centric - Our Vision is fulfilled through our Trainers, Partners and end-customers.
- Accountability - Act like owners, own the results
- Innovation - Delivering the best, highest-quality products, programs and services
Position Overview: The Director of Marketing will drive marketing strategy and execution across our full brand portfolio - Merrithew, STOTT PILATES®, STOTT PILATES Studio, Align-Pilates, and GYROTONIC®. This person is a marketer at heart, with strong sales acumen, someone who can build brand and demand-generation programs that drive long-term success.
Key Responsibilities:
- Brand & Portfolio Strategy - Own positioning and marketing strategy across all brands, ensuring each maintains a distinct identity while reinforcing the shared Merrithew ecosystem story.
- Performance Marketing - Fluent in marketing metrics and analytics with the ability to translate performance data into clear commercial recommendations.
- Content Leadership & Calendar - Own the master content calendar and framework across all brands, working closely with Digital Marketing and the broader business.
- Agency Management - Manage the PR strategy and the external PR agency relationship.
- Sales Enablement - Build and maintain the sales tools, collateral, and messaging that equip distributors and internal sales teams.
- Distributor & Reseller Partner Marketing - Own the marketing relationship with Merrithew's global distributor and reseller network.
- Team & Culture Leadership - Foster a collaborative, people-focused culture that encourages creativity, accountability, engagement, and continuous improvement.
What We're Looking For:
- Proven leadership experience in marketing, with a strong ability to inspire teams and drive results - 8+ years in marketing leadership preferred.
- University Degree in Marketing or related field.
- Fluent in marketing metrics and analytics.
- Experience in fitness, wellness, or lifestyle industries.
- Proven ability to lead and develop a content team.
- Strong communication and relationship-building skills.
- Comfortable working with data, forecasting, and budgets.
- Tech-savvy and confident using marketing systems and tools.
Merrithew may use artificial intelligence (AI) tools to support parts of the hiring process. All final hiring decisions are made by Merrithew's recruitment team.
Merrithew is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA). If you need accommodation at any stage of your application, or want more information on our accommodation policies, please contact us at careers@merrithew.com.
Merrithew is proud to be an Equal Opportunity Employer. Our organization respects and follows the letter and spirit of the Ontario Human Rights Code. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Marketing Director in Toronto employer: Merrithew
Merrithew is an exceptional employer that fosters a culture of community, passion, and innovation, making it an ideal place for a Marketing Director to thrive. With a commitment to employee growth and a collaborative work environment, team members are encouraged to engage creatively while driving impactful marketing strategies across a diverse brand portfolio. Located in the vibrant city of Toronto, employees benefit from a hybrid work model and access to a global network of wellness professionals, enhancing both personal and professional development.
