At a Glance
- Tasks: Lead innovative research projects and mentor a dynamic team of strategists.
- Company: MERGE, a cutting-edge marketing and technology agency focused on health and wellness.
- Benefits: Comprehensive medical, dental, vision, flexible time off, and professional development opportunities.
- Other info: Join a diverse team committed to creativity and collaboration.
- Why this job: Make a real impact in human-first marketing while growing your career in a supportive environment.
- Qualifications: 7+ years in market research with strong strategic thinking and client relationship skills.
The predicted salary is between 90000 - 110000 $ per year.
At MERGE, we are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant. This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.
At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.
Our Strategists are the achievers of insight and facilitators of alignment. Creatively-trained problem solvers, strategic writers, creative thinkers — Strategists are responsible for research design, execution, analysis and deliverables for all projects. They develop and optimize research processes, identify and curate research tools and always seek ways to enhance our offerings. With both clients and participants, our Strategists approach every element of their work with empathy and energy.
As our Senior Qualitative Insight Director, you will…
- Consistently and effectively execute projects, often as the Coach (training teammates) or as a solo Strategist.
- Make 99% of decisions related to design, execution, analysis and deliverables on their projects.
- Ensure Merge delivers success on the current project as well as builds a deep, sustaining relationship with the client.
- Mentor strategists, helping them move from research to strategy.
- Innovate the research processes and train others on frameworks, constructs, tools, and approaches to deepen Merge’s strategic expertise.
What You’ll Do
- Accountable for ensuring all aspects of the project are delivered on time and against client objectives.
- Effectively design studies and write proposals.
- Thoughtfully craft questionnaires / discussion guides with appropriate techniques and activities.
- Effectively moderate 1:1 and group interviews and online engagements.
- Creatively and quickly connect the dots, identifying emerging themes and how they connect to the bigger story.
- Consistently incorporate strategic elements into the report including the story flow, emerging implications, and recommendations.
- Write succinctly, to the audience, with clarity, conviction, and professionalism.
Client Relationships:
- Develop rapport and build empathy for and with the client, leading to long-term relationships.
- Identify opportunities for client specific value-adds and thought leadership pieces.
- Proactively address issues or opportunities in their business.
- Stay calm and collected even with difficult clients.
Insight Department Leadership:
- Serve as a subject matter expert and role model for the team.
- Support and occasionally lead department specific initiatives.
- Develop positive relationships with clients and other Merge teams.
- Successfully represent Merge in external facing settings.
What You’ll Bring
- 7+ years experience moderating and delivering excellent client deliverables in a market research or agency setting.
- Aligns with, Models, and Coaches our values: People, Commitment, Aspiration, Trustworthiness & Impact.
- Willingness to travel and be flexible in scheduling to accommodate project needs.
- Compliance in time-tracking and adherence to all Merge and client required training and guidelines.
At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed. MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.
MERGE is proud to be an Equal Opportunity Employer and welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!
Sr. Qualitative Insight Director employer: MERGE
At MERGE, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Senior Account Director in Health Marketing, you will have access to extensive professional growth opportunities, mentorship programs, and the chance to work with a diverse team of experts in the Life Sciences sector. Located in a vibrant area, our agency offers a dynamic environment where your contributions directly impact client success and drive meaningful change in health marketing.
