Senior Demand Generation Manager – Remote in Toronto

McFadyen Digital is the leading advisor and implementer of eCommerce Marketplace solutions. During 15 years of implementing marketplaces, we’ve built dozens of platforms that cumulatively generate billions of dollars of gross merchandise value (GMV). We’re honoured to have supported 10% of the Fortune 500 with their digital marketplace initiatives. Over 250 global brands like ABB, AB InBev, ACCO, Albertsons, American Red Cross, American Eagle Outfitters, US Army, US Agriculture Dept, and many more have entrusted their digital transformations to McFadyen. We operate global offices across the US, Brazil, and India. McFadyen Digital has been a trusted employer for 35 years and believes that people are the most important part of our company.

Do you love demand generation? Do you live in your campaign analytics and pipeline dashboards, and get restless when a lead sits untouched? If you’re obsessed with filling the funnel, moving leads through it, and staying with them, alongside sales, until they close, this role is for you.

We’re seeking a Senior Demand Generation Manager to lead McFadyen Digital’s lead generation engine, from first click to closed deal. Working closely with the VP of Marketing, you will plan and run paid, email, and nurture programs in marketing automation platform, convert leads from an affiliated AI best-practices community into McFadyen pipeline, manage the demand generation budget, and partner with sales so every qualified lead gets the attention it needs.

Top 5 Responsibilities

• Own lead generation and MQL goals - Plan and run demand programs for McFadyen Digital that generate marketing-qualified leads and pipeline, and deliver results against agreed targets.
• Build and run nurture programs in our marketing automation platform - Design nurture tracks, segmentation, and lead scoring so leads keep moving through the funnel.
• Turn community leads into McFadyen pipeline - Receive McFadyen-fit leads from an affiliated AI best-practices community and convert them into qualified sales opportunities.
• Run paid search and paid social - Build, launch, and optimize campaigns across Google Ads, LinkedIn, and other platforms, managing targeting, creative testing, bidding, and cost per lead.
• Report MQL and pipeline results with sales - Track every lead through the pipeline with sales and report on MQLs, pipeline sourced, and conversion to opportunity.

Additional Responsibilities

• Manage the demand generation budget, shifting spend to the channels and campaigns that produce pipeline.
• Drive lead capture and follow-up for events and webinars, from registration through post-event nurture.
• Run structured A/B tests on offers, landing pages, emails, and ads.
• Coordinate agencies and vendors that support paid media and campaign execution.
• Apply consent and privacy requirements, including CASL, CAN-SPAM, and GDPR, to all email and nurture programs.
• Use Claude and other AI tools to speed up campaign research, copy drafts, workflow, and analysis.
• Keep campaign tracking (UTMs, forms, attribution) accurate in partnership with marketing operations.

Top 5 Qualifications

• 5-7 years of B2B demand generation experience preferred, with a track record of generating leads and pipeline against targets.
• Hands-on expertise with HubSpot and Salesforce. Experience with Pardot or Marketo is also relevant.
• Hands-on expertise running paid search and paid social, especially Google Ads and LinkedIn Campaign Manager.
• Highly analytical and at home in the data. Comfortable building dashboards in GA4, Pardot, or Salesforce and turning funnel metrics into decisions.
• A genuine love of demand generation. Persistent about follow-up, comfortable working shoulder to shoulder with sales, and motivated by seeing leads close.

Other Preferred Qualifications

• SEO/AEO experience with tools like Semrush, Ahrefs, or Ubersuggest.
• Experience in B2B services, consulting, or eCommerce technology.
• Experience with data and intent tools such as ZoomInfo or Apollo.
• Experience using Claude or other generative AI tools in daily marketing work.
• Experience turning events and webinars into measurable pipeline.
• Comfortable managing budgets, agencies, and multiple campaigns at once.
• Fluent English is mandatory.

McFadyen Digital is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state, or local law, where applicable.