AI Best Practices Demand & Community Manager in Toronto

Company Description McFadyen Digital is the leading advisor and implementer of eCommerce Marketplace solutions. During 15 years of implementing marketplaces, we’ve built dozens of platforms that cumulatively generate billions of dollars of gross merchandise value (GMV). We’re honored to have supported 10% of the Fortune 500 with their digital marketplace initiatives. Over 250 global brands like ABB, AB InBev, ACCO, Albertsons, American Red Cross, American Eagle Outfitters, US Army, US Agriculture Dept, and many more have entrusted their digital transformations to McFadyen. We operate global offices across the US, Brazil, and India. McFadyen Digital has been a trusted employer for 35 years and believes that people are the most important part of our company. We’re proud of our Great Place to Work certification. Learn more about us at our website: www.mcfadyen.com

Job Description Do you love building an audience from the ground up? Do you get energy from growing a community, planning the next newsletter, and watching engagement climb week over week? If you combine content strategy, paid growth, and community building, and you want to see that audience turn into real business, this role is for you. We’re seeking a Demand & Community Manager to grow an affiliated AI best-practices community focused on AI in commerce. You will own the content plan and editorial calendar, lead ads and growth strategy, run the newsletter, social channels, and events, and manage a Research Analyst. You will also pass McFadyen-fit leads to the Senior Demand Generation Manager.

• Top 5 Responsibilities
• Grow the audience and community - Build and engage an audience of commerce and AI practitioners, growing visitors, subscribers, and active members against agreed targets.
• Own the content plan and editorial calendar - Set content priorities, plan the editorial calendar, and ensure every piece meets the editorial standard and reaches the right audience.
• Lead ads and growth strategy - Plan, launch, and optimize paid and organic growth programs across LinkedIn, Google, and other channels, managing budget, targeting, and cost per subscriber.
• Run the newsletter, social channels, and events - Manage the newsletter, social presence, webinars, and community events from planning through follow-up.
• Pass qualified leads to McFadyen - Identify McFadyen-fit leads within the community and hand them to the Senior Demand Generation Manager with the context needed to convert them into pipeline.

• Additional Responsibilities
• Manage, coach, and set priorities for the Research Analyst, and review research and content before publication.
• Track and report on visitors, subscribers, engagement, and leads passed; share regular insights and act on them.
• Apply SEO/AEO best practices so community content is found by people and AI search engines.
• Build relationships with community members, partners, and guest contributors.
• Coordinate with McFadyen marketing on shared campaigns, brand standards, and lead handoff rules.
• Use Claude and other AI tools to speed up content planning, drafting, workflow, and analysis.

• Top 5 Qualifications
• 5+ years of experience in audience growth, community management, content marketing, or demand generation, ideally in B2B technology.
• Proven track record of growing an audience, newsletter, or online community with measurable results.
• Hands-on experience with paid social and paid search, especially LinkedIn Campaign Manager and Google Ads.
• Strong content judgment and excellent writing skills, with experience owning an editorial calendar.
• Analytical and organized. Comfortable with GA4, newsletter platforms, and marketing automation, and able to manage people and several programs at once.

• Other Preferred Qualifications
• Knowledge of AI, eCommerce, or B2B commerce.
• Experience managing or mentoring a writer, analyst, or content specialist.
• Experience with newsletter and community platforms such as Beehiiv, Substack, Circle, or Slack communities.
• Experience with Pardot (Marketing Cloud Account Engagement), HubSpot, Zoho, or Salesforce.
• Experience planning webinars and virtual or in-person events.
• Experience using Claude or other generative AI tools in daily marketing work.
• Fluent English is mandatory.

Our Core Values: Caring, Adaptable, Proactive, Empowering Clients

McFadyen’s goal is to ensure that our clients are able to maximize the return on their technology investment by providing better service to their clients, partners and internal teams. Across our locations in the US, Brazil, and India, we offer a world-class work culture that enables top-notch delivery for some of the world’s most influential companies. McFadyen Digital is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state, or local law, where applicable.