Lead full-funnel ecommerce campaigns at AlgaeCal using strategic planning and data-driven optimization across coordinated customer journeys. Remote work is available. As a senior marketing leader, you will plan and execute D2C campaigns from initial concept through reporting and learning. You will coordinate paid media, email, loyalty, creative, customer service, and analytics. The work supports revenue growth while keeping customer experiences connected and compliant. Key Responsibilities:
Plan and execute D2C campaigns across the full funnel Coordinate channels, stakeholders, approvals, launches, and optimization Align offers, journeys, landing pages, bundles, and promotions Allocate campaign budgets with Paid Media teams Review performance and identify revenue leakage Requirements:
2+ years leading ecommerce D2C marketing campaigns Experience managing six-figure monthly marketing budgets Expertise with CPA, ROAS, revenue, and contribution margin Knowledge of martech, adtech, attribution, analytics, and testing Understanding of health marketing claims and disclaimers Bring ecommerce leadership, full-funnel thinking, and campaign optimization expertise to AlgaeCal’s revenue-focused marketing team.
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Senior Ecommerce Campaign Marketing Manager in Toronto employer: McFadyen Digital
McFadyen Digital is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about performance marketing in the eCommerce sector. With a commitment to employee growth and a flat management structure, team members are empowered to take ownership of their projects while collaborating with industry leaders. Enjoy the flexibility of a 100% remote position, along with the opportunity to contribute to transformative digital initiatives for renowned global brands.
