At a Glance
- Tasks: Lead innovative marketing automation campaigns and enhance customer engagement strategies.
- Company: Join a leading player in Canada’s mortgage finance sector.
- Benefits: Competitive salary, mentorship opportunities, and a dynamic work environment.
- Other info: Opportunity for career growth and to mentor emerging talent.
- Why this job: Shape the future of marketing automation while making a real impact.
- Qualifications: 7+ years in email marketing and expertise in Salesforce Marketing Cloud.
The predicted salary is between 82800 - 101200 $ per year.
Elevate your career in Canada’s mortgage finance sector as a Senior Manager of Marketing Automation.
This role blends strategic leadership with hands-on execution focusing on advanced email marketing for B2B and B2C audiences.
The Senior Manager will collaborate with marketing leaders to devise an enterprise-wide strategy and optimize the Mar Tech stack.
Essential skills include journey orchestration, data analysis, and regulatory compliance.
You will also mentor marketing automation specialists and define complex automation solutions to improve customer engagement and marketing efficiency.
Key
Responsibilities
- Lead campaign design and multi-channel automation journeys
- Define advanced segmentation and dynamic content strategies
- Oversee automation reporting frameworks for actionable insights
- Ensure platform stability and marketing cloud health
- Establish QA protocols and standardized processes
Requirements
- 7+ years in email marketing and marketing automation
- Proficient in Salesforce Marketing Cloud applications
- Experience with SQL, AMPscript, and email compliance
- Strong analytical and project management skills
- Knowledge of CASL and financial service marketing principles
Become a pivotal leader in marketing automation and customer communication strategies. #J-18808-Ljbffr
Strategic Senior Manager Marketing Automation in Toronto employer: MCAP
At MCAP, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As the Director of Commercial Mortgages, you will benefit from our commitment to employee growth through ongoing training and mentorship, while enjoying a dynamic environment that values strategic thinking and relationship management. Located in a vibrant area, MCAP offers unique advantages such as access to a diverse client base and opportunities for networking within the commercial lending sector.
