At a Glance
- Tasks: Lead marketing efforts for a community-driven home management app and shape its narrative.
- Company: Exciting Toronto-based startup transforming how homeowners connect with local service providers.
- Benefits: Opportunity to influence marketing strategy and work in a dynamic startup environment.
- Other info: Join a team that values trust, clarity, and insight over hype.
- Why this job: Be the founding marketer and make a real impact in a fast-paced, innovative setting.
- Qualifications: Expertise in product marketing and experience in a zero-to-one startup environment.
The predicted salary is between 90000 - 110000 $ per year.
Our client is a Toronto-based startup reimagining how homeowners maintain and manage their most valuable asset: their home. Built on a community-driven model, their app connects homeowners with trusted local service providers, recommended by real neighbours, not algorithms. It is more than a marketplace; it is a digital ecosystem that fosters trust, transparency, and collaboration between homeowners and local service providers.
The Opportunity
Our client is ready to stand up a marketing function! The "working title" of this role is Director of Marketing, but the mission behind the title is to build a narrative with value messaging. In this era of "founder mode," you will be the Founding Marketer and influence EVERYTHING without building an empire of direct reports. Your role will be the clear editorial authority across all marketing efforts. This isn't a narrow, metric-driven-only role—we need someone who thinks holistically about the entire marketing stack. Since our client is a PLG business, Product Marketing will be central to everything.
The Skills/Requirement Needed to Succeed
- Expert level in product marketing: this must be your core strength
- Track record as the primary marketing person or team of one at a fast-moving, zero-to-one startup
- War stories of moving the needle in previous roles
- Currently looking to step up from being the only product marketer to owning the full marketing function
Capabilities
- Editorial authority with strong judgment on what's ready to ship
- Excellent copywriting and communication skills
- Can drive strategy across the full marketing stack while executing where needed
Mindset
- Holistic thinker who understands interconnections, not just isolated metrics
- Comfortable with ambiguity and flexible budgets ("make it make sense")
- High ownership mentality: you thrive without arbitrary constraints
- Values trust, clarity, and insight over "BS" and "sizzle" and hype
Martyn Bassett Associates is a team of recruiters solving the ambitious goals of startups and scale-ups by recruiting world-class sales, marketing, and product management talent who deliver growth and scale. We’ve helped over 1500 candidates land their next big opportunity at companies like Shopify, Extreme Networks, Wattpad, Loopio, Readdle, ClearCo, Workleap, Invicti, Resolve Pay, The Herjavec Group, GE Energy, GE Health, Enable, RBC Ventures, Unibuddy, Cognota, Thalmic Labs (now Google Glass), Eloqua (now Oracle Marketing Cloud) to name a few.
Senior Product Marketing Manager in Toronto employer: Martyn Bassett Associates
Join a dynamic Toronto startup where your expertise as a Senior Content Marketing Manager will directly impact community engagement and trust in home services. With a focus on innovation, this role offers a collaborative work culture that encourages creativity and professional growth, alongside the opportunity to shape a cohesive content strategy that resonates with both B2B and B2C audiences. Enjoy the benefits of a hybrid work environment, competitive compensation, and the chance to make a meaningful difference in the lives of homeowners and service providers alike.
