Turn audience psychology into stronger YouTube concepts, scripts, and retention in Martell Group’s in-office content strategy team. Shape what viewers watch and remember. This experienced strategist will distinguish channel building from video creation through creative leadership and data-informed decisions. You will research opportunities, develop formats, refine storytelling, and improve click-through rate, watch time, engagement, and subscriber conversion. Collaboration with Dan and the broader content team is central. Key Responsibilities:
Generate viral and evergreen video concepts for audience growth Lead brainstorming and test new formats and creative approaches Build hooks, narrative arcs, pacing, and compelling calls-to-action Analyze audience behavior and video-level performance metrics Advise Dan and content partners on evolving content strategies Requirements:
Three-plus years managing, producing, or developing YouTube content Understanding of audience retention, click-through rates, and channel growth Experience writing scripts and developing high-performing concepts Exceptional storytelling and audience psychology instincts Ability to convert data into strategic recommendations Use storytelling, creative testing, and audience analytics to strengthen Martell Group’s YouTube performance and long-term channel direction.
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YouTube Growth and Storytelling Strategist in Kelowna employer: Martell-Ventures
Martell Group is an exceptional employer located in the vibrant city of Kelowna, offering a dynamic work culture that fosters creativity and collaboration. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to lead innovative marketing campaigns that drive real impact. The company's commitment to data-driven decision-making ensures that your contributions will be valued and recognized, making it a rewarding place to advance your career in performance marketing.
