At a Glance
- Tasks: Shape YouTube growth through storytelling, analytics, and audience psychology.
- Company: Join Martell Group, a leader in Media, B2B SaaS, and AI.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative team atmosphere with a focus on innovation and audience engagement.
- Why this job: Make an impact by building a world-class YouTube channel with your creativity.
- Qualifications: 3+ years in YouTube content strategy, strong analytical and storytelling skills.
The predicted salary is between 82800 - 101200 $ per year.
Shape YouTube growth through storytelling, analytics, and audience psychology in an in-office strategist role with Martell Group. Help build a world-class channel. Martell Group seeks an experienced YouTube Content Strategist to guide creative strategy and channel growth. You will develop concepts, write scripts, analyze performance, and advise on content decisions. The work connects audience growth with business objectives across a company spanning Media, B2B SaaS, and AI.
Key Responsibilities:
- Develop long-term YouTube content strategies and publishing roadmaps
- Identify high-potential opportunities, trends, competitors, and audience interests
- Create concepts balancing entertainment, education, storytelling, and business goals
- Write scripts, hooks, narrative arcs, and calls-to-action
- Translate analytics into content, packaging, and production recommendations
Requirements:
- Three-plus years developing, producing, or managing YouTube content
- Strong knowledge of analytics, retention, click-through optimization, and growth
- Proven scriptwriting and high-performing video concept development experience
- Exceptional storytelling instincts and audience psychology understanding
- Strong analytical, communication, and creative leadership abilities
Bring YouTube strategy, storytelling, scriptwriting, and analytics expertise to Martell Group’s channel growth and creative direction.
Senior YouTube Content Strategist in Kelowna employer: Martell-Ventures
Martell Group is an exceptional employer located in the vibrant city of Kelowna, offering a dynamic work culture that fosters creativity and collaboration. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to lead innovative marketing campaigns that drive real impact. The company's commitment to data-driven decision-making ensures that your contributions will be valued and recognized, making it a rewarding place to advance your career in performance marketing.
