At a Glance
- Tasks: Lead product incubation from idea to revenue, recruiting top talent and driving ventures to success.
- Company: Join a dynamic venture studio with a focus on innovation and growth.
- Benefits: Competitive salary, flexible work environment, and access to a powerful network.
- Other info: Live in beautiful Kelowna, surrounded by nature and a vibrant community.
- Why this job: Make a real impact by launching new companies and shaping the future of entrepreneurship.
- Qualifications: Experience in building products, recruiting talent, and a strong sales mindset.
The predicted salary is between 135000 - 165000 $ per year.
We are hiring a Head of Product to run product incubation end-to-end. This is a founder-level role inside the studio. You will recruit elite Business Leader / Technical Leader pairs, drive presales, oversee GTM launches, and take ventures from Day 0 to $1M ARR within 12 months. You will be fully embedded inside Martell’s incubation system, equipped with distribution (Dan Martell’s network), proven playbooks, and a dedicated support team. Your mandate: incubate one company per month, ensuring each hits F10/F50 milestones on schedule.
What You’ll Do
- Founder Recruiting & Onboarding: Source, vet, and onboard elite Business Leaders & Tech Leaders for new ventures. Run recruiting pipelines, interviews, and founder-market fit assessments. Structure compensation & equity frameworks using Martell Ventures templates.
- Incubation Execution: Drive ventures through the 90-Day Sprint (MeVO → F10 → F50 → F100+). Oversee validation, presales, and first 50 customer launches. Build scorecards, run standups, and track weekly L10s for accountability. Continuously refine the incubation system—optimize with each cycle to scale incubation as a machine.
- Go-to-Market & Distribution: Coordinate with Dan Martell’s media team to secure pitches and distribution. Design and execute outbound playbooks (cold email, LinkedIn, DMs, partners). Support creation of media assets (decks, Looms, one-pagers) that convert early adopters.
- Operational Systems: Stand up CRMs, ad accounts, shared drives, and reporting systems for each venture. Manage NDAs, term sheets, onboarding templates, and equity frameworks. Ensure all IP, contracts, and budgets comply with MV standards.
- Investor & Customer Interface: Support preparation for presell pitches, customer demos, and investor updates. Maintain founder accountability with weekly scorecards & KPIs. Protect Martell Ventures’ and Dan Martell’s brand by ensuring validation before public launches.
What You Bring
- Required Qualifications: Proven zero to one operator. You’ve built or scaled products from idea to real revenue. Recruiter and closer. You know how to spot A-players, win them over, and set up fair equity structures. Sales-first mindset. You’re comfortable running presell calls, pitching SMBs, and closing early deals yourself. Product instincts. You know how to test, validate, and ship quickly without overbuilding. System builder. You love checklists, playbooks, and turning messy processes into repeatable machines. High agency. You move fast, take ownership, and don’t wait to be told what to do.
- Preferred Qualifications: Experience in venture studios, accelerators, or high-growth SaaS. Hands-on with modern tools (HubSpot, Webflow, Mixpanel, AI automation). Strong financial chops. Can model equity, comp, and unit economics. Polished storyteller. Can pitch customers, investors, and partners with confidence.
You’re a Great Fit If You…
- Relentlessly resourceful. You figure it out, no excuses.
- Customer obsessed. You test with the market before scaling.
- Accountable. You own outcomes, not activity.
- A force multiplier. You make everyone around you better.
- Are hungry for more than a job, you want a mission.
Why Kelowna? Why Now?
People move here for the views. They stay for the vibe. Kelowna offers: a thriving entrepreneurial ecosystem; world-class outdoor activities at your doorstep; great schools, arts, and a vibrant, welcoming community; lakeside patios, mountain trails, craft coffee, and yes, amazing wine.
Head of Product Incubation in Vancouver employer: Martell Media
Martell Group is an exceptional employer located in the vibrant city of Kelowna, BC, offering a dynamic work culture that prioritizes innovation and collaboration. As a Performance Marketing Manager, you will benefit from a supportive environment that fosters professional growth through hands-on leadership opportunities and access to cutting-edge marketing tools. Join a team that values clarity and speed, where your contributions directly impact revenue growth and success.
