Lead customer-centric growth strategy at Mars through innovation commercialization, shopper activation, and customer marketing planning. Influence Sales and Marketing alignment across functions. The Sales Strategy and Customer Marketing Leader develops customer plans supporting category, brand, and customer performance. This senior commercial role translates consumer, shopper, and innovation strategies into execution. You will lead annual planning, customer initiatives, and activation programs while partnering with Sales, Marketing, Finance, Operations, Category Leadership, and agencies. Key Responsibilities:
Develop customer-specific innovation plans with cross-functional teams Build customer selling stories supporting distribution and incremental growth Lead integrated shopper and consumer activation programs Translate brand and category strategies into customer execution plans Manage agency briefs, timelines, budgets, and expectations Requirements:
Degree or equivalent qualification Customer Marketing, Sales Strategy, Brand Marketing, or Commercial Planning experience Consumer-packaged goods experience highly preferred Experience leading innovation launches and annual planning Strong communication, presentation, storytelling, and project management skills Bring cross-functional leadership, customer marketing expertise, and strategic execution to Mars innovation and commercial growth initiatives.
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Sales Strategy Customer Marketing Leader in Toronto employer: mars
Mars is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to drive strategic growth in their roles. With a strong focus on professional development and employee well-being, team members enjoy comprehensive benefits and opportunities for advancement within a dynamic environment. Located in Canada, this role offers the chance to make a significant impact while working alongside passionate individuals dedicated to excellence.
