Shape customer-centric growth strategies at Mars through innovation commercialization, shopper marketing, and cross-functional execution. Translate insights into plans that drive category, brand, and customer performance. This leader connects Marketing and Sales within a consumer-packaged goods environment. The work spans customer activation, innovation launches, annual planning, promotional programs, and omnichannel marketing. Success requires strong storytelling, stakeholder management, and commercial judgment. Key Responsibilities:
Develop customer-specific innovation plans with cross-functional teams Build selling stories supporting distribution and incremental growth Lead shopper, consumer, seasonal, and omnichannel programs Evaluate activation effectiveness through ROI analysis Translate brand strategies into customer execution plans Requirements:
Degree-level education or equivalent Experience in Customer Marketing, Sales Strategy, Brand Marketing, or Commercial Planning Experience leading innovation launches and customer activation Experience working with customer teams and senior commercial leadership Strong communication, presentation, storytelling, and project management skills Bring customer marketing, innovation activation, and stakeholder leadership expertise to Mars while delivering measurable commercial growth.
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Customer Marketing Strategy Leader in Toronto employer: mars
Mars is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to drive strategic growth in their roles. With a strong focus on professional development and employee well-being, team members enjoy comprehensive benefits and opportunities for advancement within a dynamic environment. Located in Canada, this role offers the chance to make a significant impact while working alongside passionate individuals dedicated to excellence.
