Lead customer-centric growth strategy at Mars through innovation commercialization, shopper activation, and customer marketing planning. Influence Sales and Marketing alignment across functions. The Sales Strategy and Customer Marketing Leader develops customer plans supporting category, brand, and customer performance. This senior commercial role translates consumer, shopper, and innovation strategies into execution. You will lead annual planning, customer initiatives, and activation programs while partnering with Sales, Marketing, Finance, Operations, Category Leadership, and agencies. Key Responsibilities:
Develop customer-specific innovation plans with cross-functional teams Build customer selling stories supporting distribution and incremental growth Lead integrated shopper and consumer activation programs Translate brand and category strategies into customer execution plans Manage agency briefs, timelines, budgets, and expectations Requirements:
Degree or equivalent qualification Customer Marketing, Sales Strategy, Brand Marketing, or Commercial Planning experience Consumer-packaged goods experience highly preferred Experience leading innovation launches and annual planning Strong communication, presentation, storytelling, and project management skills Bring cross-functional leadership, customer marketing expertise, and strategic execution to Mars innovation and commercial growth initiatives.
#J-18808-Ljbffr
Sales Strategy Customer Marketing Leader in Toronto employer: Mars, Incorporated
Mars, Incorporated offers a dynamic work environment that emphasizes collaboration and innovation. Employees benefit from opportunities to lead customer-centric strategies and engage in cross-functional teamwork, fostering professional growth. The company is committed to developing talent through comprehensive training and support, making it an attractive employer for those seeking to advance their careers in the consumer-packaged goods industry.
