Director, Business Analytics in Winnipeg

This is a remote role, required to work in EST hours.

Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors.

Marketbridge is seeking a Director, Marketing Analytics to advance the measurement, reporting, and analytics capabilities that support modern B2B marketing programs. This role sits at the intersection of marketing strategy, media, digital analytics, marketing technology & operations, reporting, and measurement. The Director will help clients and internal teams establish the data and measurement foundations needed to understand marketing performance, identify meaningful trends and anomalies, and quickly surface areas that warrant deeper investigation.

The ideal candidate combines strong expertise in B2B performance marketing, web analytics, tag management, reporting, and measurement with a practical understanding of how marketing data is captured and moves across media, web, marketing automation, CRM, ABM, and business intelligence platforms and environments.

Key Responsibilities:

• Serve as the Analytics partner to Strategy in the development of measurement approaches and KPI frameworks, providing guidance on data availability, technical feasibility, tracking requirements, and alternative KPIs where appropriate.
• Support B2B marketing performance analysis across paid media, web, CRM, marketing automation, email, and other ABM and demand-generation channels.
• Surface meaningful trends, anomalies, correlations, and areas for deeper investigation across marketing data.
• Partner with Strategy teams to support performance storytelling by providing accurate reporting, analytical evidence, trend identification, hypothesis validation, and targeted analysis.
• Define and oversee web analytics tracking requirements, including event and conversion tracking, tagging plans, data layer requirements, taxonomy standards, consent considerations, implementation QA, troubleshooting, and ongoing measurement governance.
• Provide expertise across web analytics and tag management platforms, including GA4, Google Tag Manager, Adobe Analytics, and related digital measurement technologies.
• Guide reporting and dashboard solutions that bring together data from marketing, media, CRM, web, ABM, and other sources.
• Partner with Marketing Technology & Operations, and client technical teams to define the data requirements and integrations needed for reporting and analytics.
• Establish and maintain data quality and analytics QA standards.
• Apply AI-enabled tools and workflows to Marketing Analytics.
• Identify, test, and operationalize AI and automation opportunities.
• Collaborate with leaders and subject-matter experts across various teams to design and deliver more robust and scalable analytics and measurement solutions.
• Identify recurring analytics challenges and opportunities.
• Serve as a trusted analytics advisor to clients and internal stakeholders.
• Lead discovery and solution-design discussions for analytics and measurement engagements.
• Develop and coach Marketing Analytics talent.
• Support team resourcing and delivery quality across analytics engagements.
• Support new business and organic growth by contributing to analytics discovery, solution design, scoping, estimation, proposals, capabilities presentations, and client conversations.

Qualifications:

• 8+ years of experience in marketing analytics, digital analytics, performance analytics, marketing measurement, business intelligence, marketing operations, or a related discipline.
• Deep understanding of B2B performance marketing and media measurement.
• Strong understanding of B2B funnel and performance metrics.
• Deep expertise in web analytics and tag management.
• Experience working with data from major performance marketing and demand-generation platforms.
• Strong experience developing marketing reporting and dashboard solutions using BI and visualization platforms.
• Demonstrated ability to identify trends, anomalies, data-quality issues, and areas for further investigation.
• Demonstrated experience applying AI-enabled tools and workflows to marketing analytics.
• Ability to evaluate where AI can materially improve analytical quality, speed, and scalability.
• Strong working knowledge of SQL and an understanding of data integration, transformation, and automation concepts.
• Familiarity with APIs, ETL/ELT concepts, cloud data warehouses, and modern data automation approaches is preferred.
• Strong understanding of marketing data quality, governance, tracking, attribution, and cross-platform measurement.
• Ability to translate complex analytical and technical concepts into clear recommendations.
• Strong client-facing communication and presentation skills.
• Proven ability to work through ambiguous problems and collaborate across disciplines.
• Experience managing and developing analytics talent.
• Strong cross-functional collaboration skills.

Our Culture:

Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market. Our values shape how we operate day to day: Be Kind, Be Open, Be Real, Be Brave.

Benefits & Perks:

• Flexible PTO, summer Fridays, and paid parental leave.
• Comprehensive medical benefits and free premium access to the Calm app.
• 401(k) with a 3% company contribution (US Only), life insurance, long-term disability, and AD&D coverage.
• A professional development fund ($500) and continuous learning programs.
• Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts.

Note: This position requires candidates to be eligible to work in the United States or Canada without visa sponsorship. Marketbridge is an Equal Opportunity Employer.