At a Glance
- Tasks: Drive growth through innovative marketing strategies and impactful campaigns.
- Company: Join a mission-driven SaaS platform empowering charities across Canada and the U.S.
- Benefits: Flexible contract with potential for long-term opportunities and professional growth.
- Other info: Collaborative environment with a focus on creativity and impact.
- Why this job: Make a real difference in fundraising while developing your marketing skills.
- Qualifications: Experience in marketing strategy, campaign execution, and data analysis.
The predicted salary is between 62100 - 75900 $ per year.
About Raisin
At raisin®, every connection helps charities and nonprofits raise more for the causes that matter. Our SaaS platform empowers 300+ organizations across Canada and the U.S. to fundraise more effectively in critical areas such as mental health, animal welfare, food security, medical research, and international development.
What You'll Do
Contract position to help cover bases while our current Growth Marketing Manager is on maternity leave. We are a growing organization and there may be opportunities to continue on post-contract depending on organizational needs, your strengths and interests. This is a high-ownership role for someone who thrives at the intersection of strategy and execution. You will be raisin’s primary growth driver - building pipeline, shaping our market position, and ensuring our marketing compounds over time.
- Brand & Thought Leadership
Define and publish raisin’s point of view on human-centred fundraising - a clear, opinionated thesis that differentiates us from legacy platforms and guides how we show up in the market. Research and produce high-impact content, including a flagship industry report grounded in raisin’s donor and platform data. Build and execute a distribution plan across owned, paid, and earned channels to grow brand visibility and establish raisin as a top voice in the Canadian nonprofit sector. - Demand Generation & Pipeline
Own top-of-funnel growth - designing and running multi-channel campaigns (email, content, paid, events, partnerships) that generate qualified pipeline. Establish a structured, data-driven campaign calendar with clear attribution, sales feedback loops, and a bias toward lead quality over volume. Own and report on key growth metrics: MQL volume and quality, CAC, conversion rates, and marketing-influenced revenue. - Market Positioning & GTM
Own raisin’s competitive positioning and messaging - ensuring consistency across marketing, sales, and customer success touchpoints. Support GTM planning for new product initiatives and potential market expansion. Monitor industry trends, competitor activity, and benchmarks to keep raisin’s strategy sharp and responsive. - Collaboration & Operations
Work closely with the Sales Manager to align on ICP, lead quality, and pipeline health - treating revenue as a shared outcome. Collaborate with Product and Customer Success to surface client stories and product moments worth amplifying. Build lightweight but scalable marketing processes and playbooks that can grow with the team.
Growth Marketing Manager in Winnipeg employer: Marapro
At raisin®, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through opportunities for professional development and the potential for contract roles to transition into permanent positions. Located in a vibrant sector focused on meaningful causes, working with us means contributing to impactful initiatives while enjoying a supportive environment that values your contributions.
