Become the Strategic Director of Marketing Operations at CaptivateIQ and influence how sales performance is managed in high-growth environments. Drive automation and strategy to optimize marketing functions.
You will architect and implement modern marketing operations strategies, focusing on AI-driven improvements and seamless integration with sales processes. In collaboration with cross-functional leaders, you will ensure that operations yield measurable revenue impacts while advancing operational excellence within your team.
Key Responsibilities:
- Redefine and automate marketing workflows for efficiency
- Lead data segmentation initiatives for targeted outreach
- Analyze and experiment with dynamic lead scoring systems
- Ensure alignment between marketing operations and sales teams
- Manage the overall marketing technology stack and campaigns
Requirements:
- 10+ years in Marketing or Sales Operations, especially B2B
- Strong proficiency in HubSpot and Salesforce
- Proven track record in managing complex tech environments
- Hands-on experience with various AI tools and automations
- Understanding of BDR processes and prospect engagement
Enable marketing excellence through strategic operations and AI initiatives at CaptivateIQ.
Strategic Director of Marketing Operations in Ottawa employer: Marapro
At raisin®, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through opportunities for professional development and the potential for contract roles to transition into permanent positions. Located in a vibrant sector focused on meaningful causes, working with us means contributing to impactful initiatives while enjoying a supportive environment that values your contributions.
