At a Glance
- Tasks: Lead AI-driven product marketing and create compelling stories for enterprise tech.
- Company: Join MapsPeople, a forward-thinking company in Markham or Richmond Hill.
- Benefits: Enjoy a competitive salary, flexible work options, and opportunities for growth.
- Other info: Collaborative environment focused on innovation and professional development.
- Why this job: Make an impact by translating tech into value and driving enterprise success.
- Qualifications: 5+ years in B2B software marketing with strong storytelling skills.
The predicted salary is between 132345 - 161755 $ per year.
Shape AI-led product marketing at MapsPeople in Markham or Richmond Hill, using positioning, storytelling, and go-to-market expertise for enterprise technology. This full-time Product Marketing Manager role owns messaging, value propositions, launches, sales enablement, content, and events. You will translate indoor mapping, spatial intelligence, integrations, and AI capabilities into customer value. Working with Product Management, Sales, and Marketing, you will connect market insight to commercial strategy.
Key Responsibilities:
- Own positioning, messaging, personas, and competitive differentiation
- Develop go-to-market strategies for products and capabilities
- Create case studies, webinars, campaigns, and sales collateral
- Build enablement materials and train Sales teams
- Manage event programs, performance, and follow-up
Requirements:
- Five or more years of B2B software marketing experience
- Product marketing experience across launches and enablement
- Ability to translate technical products into business value
- Strong written communication and storytelling skills
- Hands-on AI use in marketing work
- Bring product positioning, commercial storytelling, sales enablement, and AI marketing skills to MapsPeople’s enterprise growth.
B2B Product Marketing Manager in Markham employer: MapsPeople
At MapsPeople, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Senior Android Developer, you will have the opportunity to work with cutting-edge technologies in a diverse, international environment, while also enjoying professional growth and career development. Our supportive team culture encourages mentorship and shared ownership, allowing you to make a meaningful impact on our products and engineering direction.
