Drive organic growth remotely at Mappedin through SEO, AEO, and hands-on content production for an AI-powered indoor mapping platform. As Content Marketing Specialist, you will own day-to-day content strategy and execution. You will plan, produce, and optimize content across the full funnel. The work supports organic growth, AI discovery, pipeline, and conversion through collaboration with product marketing, demand generation, and SEO/AEO specialists. Key Responsibilities:
Execute full-funnel content strategy for organic growth and pipeline Map content to buyer personas, funnel stages, and use cases Research keywords and identify content gaps using Ahrefs and GSC Optimize content for search rankings and AI discovery Own content workflows from briefs through publishing and tracking Requirements:
Experience planning and producing content across the full funnel Knowledge of SEO and AI Engine Optimization practices Ability to use Ahrefs, Google Search Console, and HubSpot AEO Ability to create content briefs from research findings Ability to collaborate with product marketing and demand generation Apply content strategy, SEO, AEO, and conversion optimization to grow Mappedin’s indoor mapping category remotely.
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Content Marketing Specialist SEO AEO in Toronto employer: Mappedin
Mappedin is an exceptional employer that fosters a collaborative and accountable work culture, where innovation thrives and every team member's contributions are valued. Located in a dynamic environment, employees enjoy comprehensive health benefits, 20 days of paid vacation from day one, and the opportunity to influence foundational platform capabilities while solving complex technical challenges. With a focus on employee growth and a commitment to transparency, Mappedin is dedicated to creating meaningful and rewarding experiences for its workforce.
