At a Glance
- Tasks: Lead paid media campaigns and optimize for growth in healthcare access.
- Company: Join Maple, a forward-thinking healthcare company in Toronto.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative team environment focused on innovation and measurable impact.
- Why this job: Make a real difference in healthcare while honing your marketing skills.
- Qualifications: 5+ years in performance marketing with expertise in Google Ads and Meta Ads.
The predicted salary is between 72000 - 88000 $ per year.
Own paid acquisition campaigns at Maple in hybrid Toronto, using Google Ads, Meta Ads, and experimentation to improve growth. Support healthcare access through measurable marketing. As Performance Marketing Manager, you will manage paid media execution, optimization, and investment across core channels. You will partner with performance marketing leadership and cross-functional teams to improve conversion, media efficiency, and revenue outcomes. The role also supports organic acquisition through SEO, AEO, and GEO.
Key Responsibilities:
- Manage and optimize paid acquisition campaigns daily
- Build bidding, targeting, budgets, and campaign structures
- Monitor CAC, conversions, revenue, and media performance
- Run structured A/B tests across audiences and creative
- Scale effective campaigns and support organic acquisition
Requirements:
- Five-plus years of performance marketing experience
- Deep Google Ads and Meta Ads expertise
- Paid budget accountability for CAC and revenue
- Proficiency with GA4 and reporting platforms
- Experience with SEO, AEO, GEO, AI, and experimentation
- Bring paid media leadership, analytical testing, and optimization expertise to Maple’s Toronto-based healthcare acquisition team.
Performance Marketing Manager Paid Media in Toronto employer: Maple
Maple is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals passionate about AI in healthcare. With a strong emphasis on employee growth, you will have the opportunity to mentor teams and influence the strategic direction of AI technologies in a supportive hybrid work environment. Join us to be part of a mission-driven organization that values quality, compliance, and the impactful deployment of AI solutions.
