Lead digital marketing strategy and integrated campaigns for Manulife Group Benefits in a hybrid Toronto position focused on member engagement. As Marketing Manager, you will develop data-driven plans, manage omni-channel campaigns, and simplify complex benefit information. You will partner with MarTech, Product, Distribution, Creative, Analytics, Customer Centricity, and Technology teams. Your work will support product adoption, digital solution use, and improved member understanding. Key Responsibilities:
Develop data-driven strategies supporting Group Benefits business goals Manage omni-channel plans, messaging consistency, and brand alignment Lead campaign timelines, prioritization, and cross-functional delivery Guide creative teams developing campaigns and digital assets Evaluate performance and present insights to senior stakeholders Requirements:
University or college degree in marketing or related field Eight to ten-plus years of marketing experience Experience leading digital marketing strategies and campaigns Analytical skills, A/B testing, optimization, and performance metrics Experience with Salesforce Marketing Cloud, Adobe, or PowerBI Bring campaign leadership, analytics, content strategy, and digital marketing expertise to Manulife’s Group Benefits member communications.
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Digital Marketing Campaign Manager in Toronto employer: manulife
Manulife is an exceptional employer that prioritizes employee growth and well-being, offering a flexible work environment where innovation thrives. As a leader in AI Model Risk Governance, you'll have the opportunity to shape industry standards while collaborating with diverse teams across the globe. With a commitment to inclusion and professional development, Manulife empowers you to build a meaningful career in a supportive atmosphere.
