Reporting to the Director of Content, Brand, the Social Media Specialist is a key member of Manulife Canada’s Brand team. The role manages and advances Manulife Canada’s organic social media content stream, bringing our “One Manulife” story to life through relevant, engaging content across priority channels.
This role involves both strategic planning and execution; the social media specialist liaises with marketing leads across business lines to plan our social media calendar, develops creative social-first content programs, and identifies new ways to bring Manulife’s expertise and leadership perspectives to multiple audience segments. The role works closely with Communications, creative teams, executives, and internal and external business partners, and uses performance insights to strengthen content and results.
Position Responsibilities
Social Media Planning and Management
Manage the development and execution of Manulife Canada’s organic social media strategy.
Lead editorial planning across our Manulife Canada social channels, balancing brand, business, audience, and reputational priorities.
Develop the social content calendar and ensure content is timely, relevant, and aligned with brand standards.
Provide guidance and recommendations to internal partners on social content, channels, formats, and best practices.
Social Content Development and Innovation
Develop creative social-first content programs and multimedia formats, including video, that strengthen Manulife Canada’s presence on priority channels, bring its expertise and perspectives to different audiences, and extend its social reach.
Identify opportunities to engage leaders, employees, and other internal partners in strengthening Manulife’s social presence.
Monitor emerging platform and content trends, and identify opportunities to test and scale new approaches.
Content Production and Collaboration
Work with writers, designers, videographers, agencies, and internal partners to develop high-quality social content.
Guide content from concept through briefing, production, approval, publishing, and optimization.
Ensure social content is clear, engaging, accessible, and appropriate for the platform and intended audience.
Look for opportunities to integrate AI tools that allow for efficiencies in workflows.
Work with optimization teams to ensure discoverability of social content.
Performance and Governance
Use audience and performance insights to strengthen content planning and channel effectiveness.
Establish measures of success and provide clear reporting on performance, opportunities, and recommendations.
Maintain effective workflows, governance, and approval processes in collaboration with Brand, Communications, Legal, and Compliance partners.
Support response planning with community management team.
Collaborate with internal teams to optimize content and maximize paid opportunities
Required Qualifications
Three to five years of experience in social media, content marketing, communications, or a related field.
Bilingualism in English and French is required, with strong written and verbal communication skills in both languages.
Experience managing organic social media programs and developing content for corporate or consumer audiences.
Strong editorial judgment and the ability to translate complex topics into clear, engaging social content.
Demonstrated creativity and experience developing new content concepts, formats, or programs.
Strong knowledge of social platforms, audience behaviour, and evolving content practices, particularly on LinkedIn.
Familiarity with GEO principles and best practices
Experience working with senior leaders, cross-functional partners, agencies, and creative teams.
Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
Experience using performance insights to guide content decisions and improve results.
High attention to detail and an understanding of content governance in a regulated environment.
Fully bilingual (French/English): The successful candidate will be required to communicate in English and French in order to support clients from various jurisdictions outside of Quebec.
Preferred Qualifications
Experience in financial services, insurance, health, or another regulated industry.
Familiarity with social media management tools such as Hootsuite, as well as social listening and analytics tools, and AI-enabled content tools.
Experience developing executive social content or video programming.
This job description does not represent a comprehensive listing of job duties that are required of the employee performing this role. We reserve the right to change duties or assign additional duties at any time with or without notice.
When you join our team:
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.
#LI-Hybrid
The role being advertised is an existing vacancy.
Referenced Salary Location
Toronto, Ontario
Working Arrangement
Hybrid
Salary range is expected to be between
$62,850.00 CAD - $104,750.00 CAD
Manulife offers eligible employees a wide array of benefits to support your well-being and help you achieve your goals. These include health, dental, vision short- and long-term disability life and accidental death and dismemberment insurance coverage adoption and surrogacy wellness benefits. We also have flexible work arrangements 3 days remote-over-field. We only do hybrid, a few weeks may be required in office at all times.
Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.
We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.
Take on the role of Marketing Manager, Member Marketing & Growth to drive member engagement and adoption across Manulife’s Group Benefits portfolio. Lead integrated marketing strategies, develop actionable communications, and collaborate across teams to enhance member experiences. Ideal for experienced marketers with strong digital campaign expertise and a collaborative, strategic mindset.
Join our team as a Marketing Specialist, supporting direct-to-consumer marketing programs for CoverMe and Affinity. Drive customer acquisition, conversion, and retention initiatives while collaborating with internal and external partners. Ideal for bilingual professionals with marketing experience and expertise in Québec market strategies.
Become part of our team as a Global GEO Manager, driving the integration of SEO and GEO strategies across content, design, and publishing. Lead cross-functional initiatives, assess search opportunities, and ensure implementation of best practices. Ideal for experienced professionals with a strong background in SEO and digital content ecosystems.
We believe that embracing inclusion is the key to creating a stronger, more resilient organization. It's not just a value - it’s a strategic advantage that sets us apart.
マニュライフとジョン・ハンコックについて
マニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、 https://www.manulife.co.jp/ をご覧ください。
マニュライフは機会均等を是とする雇用主です
マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。
雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、 hr@manulife.com までご連絡をお願いします。
#J-18808-Ljbffr
Bilingual Social Media Specialist in Toronto employer: manulife
Manulife is an exceptional employer that prioritizes employee growth and well-being, offering a flexible work environment where innovation thrives. As a leader in AI Model Risk Governance, you'll have the opportunity to shape industry standards while collaborating with diverse teams across the globe. With a commitment to inclusion and professional development, Manulife empowers you to build a meaningful career in a supportive atmosphere.
