Lead data-driven marketing for Manulife in a hybrid Strategic Marketing Manager role focused on insurance advisors and growth. Shape media strategies and content. This manager develops go-to-market plans for high-net-worth advisors within the insurance sector. The work spans market analysis, targeted campaigns, advisor relationships, and cross-functional collaboration. It supports Individual Insurance and Guarantee Wealth Solutions through strategic marketing and clear communication. Key Responsibilities:
Develop go-to-market strategies for targeted advisor segments Analyze insurance market trends, client needs, and preferences Execute digital, print, and in-person marketing campaigns Build trusted relationships with advisors and provide tailored support Track performance and adjust strategies using data-driven insights Requirements:
Strategic marketing experience within the insurance industry Experience focused on high-net-worth market clients Strong understanding of go-to-market strategies and marketing principles Excellent analytical, written, and verbal communication skills Proficiency with marketing automation tools and CRM systems Apply strategic marketing, insurance expertise, and analytical insight to strengthen Manulife relationships with high-net-worth advisors.
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Insurance Strategic Marketing Manager in Montréal employer: manulife
Manulife is an exceptional employer that prioritizes employee growth and well-being, offering a flexible work environment where innovation thrives. As a leader in AI Model Risk Governance, you'll have the opportunity to shape industry standards while collaborating with diverse teams across the globe. With a commitment to inclusion and professional development, Manulife empowers you to build a meaningful career in a supportive atmosphere.
