Drive bilingual direct-to-consumer campaigns as a Marketing Specialist with Manulife, working hybrid in Montreal and supporting CoverMe and Affinity. This position supports acquisition, conversion, onboarding, and retention initiatives across paid and owned channels. You will coordinate campaign planning, localization, measurement, and optimization while applying customer insights and Québec market expertise. The work includes collaboration with internal teams, agencies, and business partners. Key Responsibilities:
Support integrated campaigns across acquisition, conversion, onboarding, and retention Coordinate briefs, assets, approvals, timelines, and deliverables Apply segmentation, customer insights, and performance data Assist campaign measurement, reporting, and performance analysis Prepare French-language adaptations for Québec audiences Requirements:
Three or more years of marketing experience Bachelor’s degree in Marketing, Business, or related field Experience supporting paid and owned marketing campaigns Familiarity with Bill 101 and Bill 96 Fluency in English and French, written and verbal Bring campaign coordination, Québec localization, customer insights, and bilingual communication to Manulife’s CoverMe and Affinity marketing programs.
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Bilingual Direct-to-Consumer Marketing Specialist in Montréal employer: manulife
Manulife is an exceptional employer that prioritizes employee growth and well-being, offering a flexible work environment where innovation thrives. As a leader in AI Model Risk Governance, you'll have the opportunity to shape industry standards while collaborating with diverse teams across the globe. With a commitment to inclusion and professional development, Manulife empowers you to build a meaningful career in a supportive atmosphere.
