Manager, Growth & Commercial Activation

The Manager, Growth & Commercial Activation, Vitality is responsible for developing and executing commercial activation strategies that drive advisor engagement, customer adoption, and business growth for the Vitality program.

Working closely with Sales, Marketing, Product, and Distribution partners, this role translates Vitality priorities into integrated activation plans that bring the Vitality value proposition to market.

The successful candidate will lead strategic growth initiatives across Traditional and Entrepreneurial distribution channels, using advisor insight, market opportunities, product propositions, communications, and activation strategies to drive measurable outcomes.

This is an opportunity to own a critical growth lever for the business while helping shape how advisors and customers experience one of Manulife's most distinctive offerings.

Position Responsibilities

• Develop and maintain the commercial activation strategy for the Vitality portfolio.
• Translate Vitality business priorities into clear and actionable market activation plans.
• Define target audiences, objectives, value propositions, positioning, messaging, channels, activation approaches, and measures of success.
• Develop differentiated commercial activation approaches based on advisor segment, firm, distribution model, and market opportunity.
• Partner closely with Traditional and Entrepreneurial Sales leaders to develop channel-specific activation strategies that reflect advisor needs, market opportunities, and business priorities.
• Develop integrated go-to-market plans for priority initiatives, including advisor engagement, marketing, communications, digital activation, launch sequencing, and performance measurement.
• Leverage advisor, market, competitive, and performance insights to identify opportunities, improve engagement, and optimize commercial activation strategies.
• Lead cross-functional planning across Sales, Marketing, Product, Operations, Technology, and other business partners to ensure successful delivery of go-to-market initiatives.
• Develop and maintain the annual Vitality go-to-market roadmap and commercial calendar, ensuring activities are appropriately prioritized, sequenced, and aligned to business objectives.
• Determine the role of events and advisor engagement activities within broader activation plans and ensure they support defined commercial outcomes.
• Establish performance measures for commercial activation initiatives and monitor advisor engagement, activation, and growth outcomes.
• Conduct post-launch reviews, identify improvement opportunities, and recommend changes based on performance results and field feedback.
• Support business planning, business case development, leadership updates, and strategic recommendations related to Vitality growth priorities.

Required Qualifications

• 5+ years of experience in commercial activation strategy, marketing, product management, sales enablement, business development, or related commercial roles.
• 3+ years of experience leading cross-functional initiatives involving multiple stakeholders and business functions.
• Experience developing and executing integrated commercial activation strategies, activation plans, or growth initiatives that drive measurable business outcomes.
• Strong analytical skills with experience using advisor, customer, market, sales, or performance data to inform decisions and recommendations.
• Proven ability to influence stakeholders and drive alignment across multiple teams in a matrixed organization.
• Excellent communication, presentation, relationship-management, and problem-solving skills.
• University degree in Business, Marketing, Commerce, Communications, Economics, or a related discipline.

Preferred Qualifications

• Experience within insurance, financial services, health engagement, loyalty, wellness, or customer engagement businesses.
• Experience supporting advisor, distribution, broker, or channel-based growth strategies.
• Strong understanding of customer segmentation, value proposition development, positioning, advisor engagement, and market activation.
• Experience working across Sales, Marketing, Product, and Digital teams to bring new initiatives to market.
• Experience developing business cases, growth strategies, commercial plans, or customer engagement programs.
• MBA, Master's degree, or relevant professional designation.
• Bilingualism (English and French) is an asset.

If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

マニュライフとジョン・ハンコックについて

マニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、 https://www. manulife. co. jp/lをご覧ください。

マニュライフは機会均等を是とする雇用主です

マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。

雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、hr@manulife. comまでご連絡をお願いします。

• Referenced Salary Location
• Waterloo, Ontario
• Working Arrangement
• ハイブリッド勤務
• Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

The actual salary will vary depending on local market conditions, geography and relevant job‑related factors such as knowledge, skills, qualifications, experience, and education/training.

If you are applying for this role outside of the primary location, please contact hr@manulife. com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short‑and‑long‑term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.

We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.

Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence.

If you are applying for this role in the U.

S., please contact hr@manulife. com for more information about U.

S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process.

For more information, please refer to our personal information collection statement.

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