Lead integrated marketing campaigns at Manulife in Toronto, using data-driven strategy and digital marketing to increase Group Benefits member engagement. As Marketing Manager, you will report to the Director, Member Marketing & Growth. You will develop strategies, servicing communications, and omni-channel plans that encourage product, service, and digital solution adoption. The work requires campaign leadership, cross-functional influence, clear writing, and measurable marketing impact. Key Responsibilities:
Develop data-driven strategies supporting Group Benefits business goals Lead campaign planning, timelines, prioritization, and execution Manage omni-channel messaging, brand alignment, and business outcomes Guide creative teams and agency partners developing digital assets Present performance insights and optimization recommendations to stakeholders Requirements:
University or college degree in marketing, communications, media, or related field Eight to ten-plus years of marketing experience Experience leading digital marketing strategies and integrated campaigns Strong analytical, writing, editing, and content strategy abilities Experience with MarTech tools and campaign performance metrics Bring integrated campaign leadership, analytical thinking, and digital marketing expertise to Manulife’s Group Benefits member experience.
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Senior Integrated Marketing Manager in Halifax employer: manulife
Manulife is an exceptional employer that prioritizes employee growth and well-being, offering a flexible work environment where innovation thrives. As a leader in AI Model Risk Governance, you'll have the opportunity to shape industry standards while collaborating with diverse teams across the globe. With a commitment to inclusion and professional development, Manulife empowers you to build a meaningful career in a supportive atmosphere.
