Shape global SEO and GEO execution at Manulife in a hybrid Toronto role spanning content, technology, publishing, and digital experiences. As Global GEO Manager, you will identify search opportunities, assess initiative implications, and develop actionable recommendations. You will partner with segment marketing, content, UX, product, publishing, technology, analytics, and Global SEO teams. The role operationalizes enterprise standards across markets while escalating material risks and enterprise-wide decisions. Key Responsibilities:
Identify sitewide SEO and GEO opportunities across content and platforms Assess initiatives and translate recommendations into implementation requirements Review metadata, headings, linking, schema, and indexation controls Track remediation, dependencies, decisions, owners, risks, and status Monitor performance and communicate actionable optimization insights Requirements:
Approximately 8–10 years of progressive SEO experience Hands-on technical SEO, on-page SEO, and content optimization Information architecture and publishing quality assurance experience Experience with content management systems; AEM is an asset Knowledge of schema, crawling, indexing, and canonicalization Bring enterprise SEO, emerging GEO knowledge, and cross-functional influence to Manulife’s global digital marketing team in Toronto.
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Global SEO GEO Manager in Toronto employer: Manulife/John Hancock
Manulife/John Hancock is an exceptional employer that fosters a dynamic and inclusive work culture in the heart of Toronto. With a strong commitment to employee growth, we offer comprehensive professional development opportunities and encourage collaboration across global teams, making it an ideal environment for those looking to make a meaningful impact in the private debt sector. Our competitive benefits package and focus on work-life balance further enhance the rewarding experience of being part of our innovative organization.
