Drive bilingual direct-to-consumer campaigns for CoverMe and Affinity, using customer insights and performance data across Canadian markets. This hybrid role supports Québec-focused marketing initiatives.
As a Marketing Specialist, you will support acquisition, conversion, onboarding, and retention programs for CoverMe Insurance. You will coordinate paid and owned campaigns, adapt French content, and contribute Québec market expertise. Your work will connect campaign planning, execution, measurement, and optimization with internal teams, agencies, and business partners.
Key Responsibilities:
- Support integrated acquisition, conversion, onboarding, and retention campaigns
- Coordinate briefs, assets, timelines, approvals, and deliverables
- Analyze performance and prepare clear stakeholder updates
- Apply insights to improve campaign effectiveness and customer experience
- Support French adaptation and compliant marketing materials
Requirements:
- Three or more years of direct-to-consumer marketing experience
- Bachelor's degree in Marketing, Business, or related field
- Experience with paid and owned marketing channels
- English and French bilingual communication skills
- Knowledge of Québec localization, Bill 101, and Bill 96
Bring bilingual campaign coordination, Québec market expertise, and performance reporting skills to CoverMe and Affinity marketing programs.
Bilingual Direct-to-Consumer Marketing Specialist in Montréal employer: Manulife/John Hancock
Manulife/John Hancock is an exceptional employer that fosters a dynamic and inclusive work culture in the heart of Toronto. With a strong commitment to employee growth, we offer comprehensive professional development opportunities and encourage collaboration across global teams, making it an ideal environment for those looking to make a meaningful impact in the private debt sector. Our competitive benefits package and focus on work-life balance further enhance the rewarding experience of being part of our innovative organization.
