At a Glance
- Tasks: Drive data-led marketing strategies and execute campaigns for high-net-worth advisors.
- Company: Join Manulife, a leader in the insurance industry with a hybrid work culture.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Collaborative environment focused on innovation and career advancement.
- Why this job: Make an impact by strengthening relationships and enhancing marketing strategies in a dynamic team.
- Qualifications: Experience in strategic marketing within the insurance sector and strong communication skills.
The predicted salary is between 61650 - 75350 $ per year.
Drive data-led marketing at Manulife in Waterloo's hybrid setting, using go-to-market strategy and insurance expertise to reach advisors.
As Strategic Marketing Manager, you will develop and execute plans for high-net-worth advisors across Individual Insurance and Guarantee Wealth Solutions.
Your work combines market analysis, campaign development, relationship building, and cross-functional collaboration.
You will help strengthen Manulife's presence and partner relationships through targeted marketing.
Key Responsibilities
- Develop go-to-market strategies for advisor segments
- Research insurance market needs, preferences, trends, and opportunities
- Execute digital, print, and in-person campaigns
- Build trusted advisor relationships and tailored marketing support
- Monitor performance and adjust strategies using data
Requirements
- Strategic marketing experience within the insurance industry
- Experience serving high-net-worth market clients
- Strong go-to-market and marketing principles knowledge
- Analytical, written, and verbal communication skills
- Marketing automation and CRM systems proficiency
Bring insurance marketing, advisor relationship, and data analysis expertise to Manulife's Waterloo-based hybrid team.
Strategic Insurance Marketing Manager in Alton employer: Manulife/John Hancock
Manulife/John Hancock is an exceptional employer that fosters a dynamic and inclusive work culture in the heart of Toronto. With a strong commitment to employee growth, we offer comprehensive professional development opportunities and encourage collaboration across global teams, making it an ideal environment for those looking to make a meaningful impact in the private debt sector. Our competitive benefits package and focus on work-life balance further enhance the rewarding experience of being part of our innovative organization.
