Use Adobe Target to build personalization and experimentation experiences in a hybrid Toronto analyst role focused on accurate campaign execution.
The Personalization & Experimentation Analyst configures A/B tests, Experience Targeting activities, Multivariate Tests, and other approved Adobe Target experiences. This hands-on role translates business requirements into digital customer experiences across web and authenticated channels. You will collaborate with Marketing, Analytics, UX, Product, and Technology teams.
Key Responsibilities:
- Build and launch Adobe Target testing and personalization activities
- Configure audiences, experiences, traffic, goals, schedules, and reporting
- Manage content, offers, variations, naming, and documentation
- Validate activities, coordinate UAT, and resolve launch issues
- Monitor performance and support approved optimization updates
Requirements:
- University degree or equivalent experience in a related field
- 2-3+ years using Adobe Target or similar platforms
- Experience building A/B, XT, and multivariate tests
- Understanding of segmentation, personalization, and conversion optimization
- Strong detail, communication, and stakeholder management skills
Apply Adobe Target expertise, testing discipline, and stakeholder collaboration to support Manulife personalization initiatives in Toronto.
Adobe Target Personalization Analyst in Toronto employer: Manulife and John Hancock (Mfcjh Adminjobs)
At Manulife, we pride ourselves on being an exceptional employer that fosters a culture of growth and inclusivity. As a Personalization & Experimentation Analyst in Toronto, you'll enjoy a flexible work environment that prioritizes well-being while collaborating with diverse teams to drive impactful customer experiences. With comprehensive benefits, opportunities for professional development, and a commitment to diversity, we empower you to shape your career and make a meaningful difference.
Contact Details:
Manulife and John Hancock (Mfcjh Adminjobs) Recruitment Team
