Own client-facing reporting, performance benchmarks, KPI standards, and actionable marketing insights across MaaS Managed Services accounts.
MaaS is looking for an Analytics & Insights Manager to help us turn marketing data into clear, meaningful direction for our clients and internal teams.
We are looking for someone who does more than pull numbers into a dashboard. The right person will investigate the story behind the data, identify opportunities and concerns, and communicate findings in a way that clients, account managers, strategists, and channel specialists can understand and act on.
What you'll do
- Build and maintain client marketing reports and dashboards.
- Establish consistent KPIs, benchmarks, and reporting standards across Managed Services accounts.
- Analyze performance across channels, campaigns, and client accounts to identify trends, opportunities, risks, and areas of underperformance.
- Investigate why performance has changed and turn the findings into clear, actionable recommendations.
- Lead client reporting conversations, present insights, answer questions, and explain what the data means for their marketing strategy.
- Partner with account managers and channel specialists to improve performance and address tracking or data-quality issues.
- Create repeatable reporting templates and processes that can scale across accounts.
- Use performance insights to develop creative campaign ideas, tests, and strategic initiatives.
- Lead select campaigns or initiatives from concept through execution, measurement, and optimization.
- Own the overall analytics and insights approach for Managed Services.
Who you are
- Experience in marketing analytics, performance reporting, business intelligence, or a related role.
- Strong understanding of digital marketing channels, KPIs, and how they connect to business goals.
- Confidence presenting to clients, answering questions, and guiding conversations about marketing performance.
- Ability to translate complex data into clear explanations for people with different levels of marketing knowledge.
- Ability to investigate performance, explain why results changed, and recommend what should happen next.
- Experience building dashboards, reports, and client-facing performance summaries.
- Strong analytical, problem-solving, communication, and presentation skills.
- A creative mindset and the ability to turn data into campaign ideas and strategic opportunities.
- Strong organization and the ability to manage reporting and client relationships across multiple accounts.
Nice to have
Experience planning, launching, or managing marketing campaigns is a strong plus.
Experience with these tools is a plus:
- Google Analytics 4
- Google Looker Studio
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Search Console
- CRM and marketing automation platforms
- Call tracking and lead attribution platforms
- Spreadsheet and data visualization tools
Success in this role looks like
- Clients receive consistent, accurate, and easy-to-understand reporting.
- Every report provides useful insight, not just a collection of metrics.
- Teams understand why performance is changing and what they should do next.
- KPIs and reporting standards are consistent across Managed Services.
- Tracking or data-quality concerns are identified and resolved quickly.
- Client strategies are supported by reliable data and clear recommendations.
- Performance conversations become more proactive, focused, and actionable.
Where are you based? *
This role requires you to be based in the US, Canada, or Mexico.
Analytics & Insights Manager in Ottawa employer: MaaS by CodeSM
At MaaS by CodeSM, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to thrive. As a Client-Facing Analytics & Insights Lead, you will have the opportunity to shape marketing strategies while working alongside passionate professionals in a dynamic environment. With a strong focus on professional development and a commitment to employee well-being, we offer unique benefits that make us an exceptional employer in the analytics field.
