At a Glance
- Tasks: Lead integrated marketing campaigns for Sephora Canada, shaping brand preference nationwide.
- Company: Join Sephora Canada, a leader in beauty and innovation.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Make a real impact on brand strategy and connect with beauty enthusiasts across Canada.
- Qualifications: Experience in integrated marketing and retail tactics is essential.
The predicted salary is between 90000 - 110000 $ per year.
Lead integrated marketing for Sephora Canada, using consumer insights and campaign strategy in a hybrid, full-time position. Shape brand preference across Canada. As Senior Manager, Integrated Marketing, you will lead masterbrand campaigns supporting category, brand, gifting, promotional, and commercial retail moments. You will develop coordinated marketing strategies across channels, translating brand direction into actionable plans and briefs. The work combines brand building, operational discipline, performance measurement, budget management, and cross-functional partnership.
Key Responsibilities:
- Lead Masterbrand strategy and campaign development for Sephora Canada
- Develop campaigns from inception through execution and hindsighting
- Translate brand strategy into marketing plans and actionable briefs
- Manage budgets, timelines, agencies, and campaign performance measurement
- Coach a marketer supporting DE&I and top-of-funnel execution
Requirements:
- Experience with integrated marketing plans and multiple marketing vehicles
- Understanding of retail marketing tactics across omni-channel environments
- Ability to work strategically and through execution
- Comfort developing local and original integrated campaigns
- Responsible use of digital and AI-enabled tools
- Bring masterbrand strategy, integrated campaigns, consumer insights, and partnership skills to Sephora Canada’s marketing team.
Senior Integrated Marketing Manager in Toronto employer: LVMH
Sephora Canada is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to thrive in their careers. With a strong focus on professional development and collaboration, team members have access to unique growth opportunities while contributing to a leading brand in the beauty industry. Located in a vibrant market, Sephora Canada offers competitive benefits and a chance to be part of a passionate team dedicated to delivering outstanding client experiences.
