At a Glance
- Tasks: Lead marketing strategies for Verkada's Canadian business and drive demand generation.
- Company: Join a rapidly growing tech company transforming security with AI-powered solutions.
- Benefits: Comprehensive health coverage, paid parental leave, wellness perks, and professional development support.
- Other info: Opportunity for travel and dynamic work environment with excellent career growth.
- Why this job: Make a real impact in the security industry while shaping the future of our Canadian market.
- Qualifications: 6-10 years of B2B marketing experience and strong event execution skills.
The predicted salary is between 176000 - 210000 $ per year.
Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.
As a Verkada Regional Field Marketing Manager you are the CMO for our Canadian business line and an essential part of the overall Go-To-Market team. You will be instrumental in defining the strategic direction of our Canadian sales segment and owning the marketing and demand generation efforts needed to build pipeline. If you are successful in this role, your contributions will directly result in millions of dollars of pipeline created from both the public and private sector in Canada.
Preference will be given to applicants based in Western Canada (Calgary or Vancouver), though qualified candidates based in Toronto are encouraged to apply.
What You’ll Do
- You are the main counterpart to sales leadership and "pipeline czar" of your aligned segment, working with the sales team to ensure we meet the pipeline goal required to hit revenue targets.
- Execute best in class regional and local campaigns, both direct and partner led, including Verkada hosted events, regional trade shows, local webinars, and any other tactics needed to achieve pipeline goals.
- Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own.
- Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud.
- Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns.
- Work with top channel partners to develop their overall marketing and customer engagement approach.
- Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets for our Canadian sales segment.
What You Bring
- 6-10 years of B2B marketing experience.
- Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams.
- Experience working with channel or strategic partners to plan and execute on programs that achieve excellent results.
- Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada’s value proposition.
- Proven ability to act as an advisor and peer with sales leadership.
- Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments.
- Proven track record executing creative or out-of-the-box event and demand generation programs.
- Willingness to travel 30-40% of the time (1-2 days a week on average).
Canada Employee Benefits
Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 70% for family premiums.
- Medical, vision and dental coverage.
- Paid parental leave policy & fertility benefits.
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, generous time off and personal sick time.
- Professional development stipend.
- Wellness/fitness benefits.
- Healthy meals provided daily.
Additional Information
You must be independently authorized to work in Canada. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
Annual Pay Range
Estimated Annual Pay Range $176,000 — $210,000 CAD.
Verkada Is An Equal Opportunity Employer
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Regional Field Marketing Manager – Canada in Calgary employer: Luminik
Verkada is an exceptional employer that prioritizes the holistic health and wellbeing of its employees, offering comprehensive benefits including fully covered healthcare premiums, generous time off, and professional development stipends. With a dynamic work culture that fosters innovation and collaboration, particularly in the vibrant cities of Calgary and Vancouver, employees have ample opportunities for growth and to make a significant impact in the rapidly evolving field of physical security technology.
