Senior Manager – North America Brand Marketing in Vancouver

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. We create transformational products and experiences that support people in moving, growing, connecting, and being well. Our success is attributed to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. We focus on creating positive change to build a healthier, thriving future, including creating an equitable, inclusive, and growth-focused environment for our people.

The North America Brand Marketing team is responsible for creating brand marketing efforts across all channels to deliver guest communication for the North America business. This role reports to the Director, North America Brand Marketing, and plays a key contribution in driving growth for the North American business and building equity in our largest market.

The Senior Manager, Brand Marketing will be focused on developing & executing the strategies involved for key campaigns with key partners to deliver into the North America business and brand objectives. At the center of the marketing organization, the Senior Manager, Brand Marketing is an experienced marketer providing leadership across all marketing channels and brand creative, bringing to life innovative campaign ideas & integration opportunities for our partners. They thrive in making sense of complex projects, elevate all initiatives with sound business strategies, invite strong partnership and co-creation leading cross-functional workstreams to deliver seamless guest journey.

Core Responsibilities:

• Refine and evolve the North America Brand Marketing Strategy.
• Lead large scale and complex marketing initiatives/campaigns requiring development of strategy, cross-functional marketing plans and execution of integrated omni-channel campaigns.
• Lead cross-functional partner enrolment, manage key gates, and ensure partnership integrations & partnership-led moments are resourced, planned for and executed.
• Track and manage budgets effectively.
• Work with cross-functional partners to continue to evolve the efficiency of planning for partnership workstream.
• Drive leadership across key cross-functional teams to guide strategic vision and remove roadblocks for the team.
• Guide the team to strong creative briefs that inspire creative teams and drive impact, including insight development, competitor and market trends, category opportunities, establishing campaign objectives + KPIs, target audience, and messaging hierarchy.
• Build strong cross-functional relationships across the organization, managing stakeholders to keep them enrolled in marketing plans.
• Support creative development with internal or external agencies, providing strategic advice rooted in clear business & brand needs and acting as key stakeholder on-set.

Qualifications:

• 10+ years' experience working in marketing, and/or agency experience, in a high profile, globally branded organization. Experience working with brand partnerships is valued.
• 3+ years of people management experience.
• Creative brief development experience for different scales of campaigns.
• Proven ability to manage budgets of $3M+.
• Deep understanding of brand and content marketing, tapping into guest + product insights to drive omnichannel initiatives from inception to execution.
• An energetic, creative, forward-thinking individual who has their pulse on the future of marketing.
• Excellent written and verbal communication skills, ability to create comprehensive presentation decks. Passionate storyteller that is comfortable presenting, collaborating and rallying cross-functional groups.
• Proven ability to lead through others and produce results through cross-functional teams without direct reporting.
• In-depth understanding of business functions and go-to-market requirements within product, brand, and retail.
• Proven ability to form partnerships, build interpersonal relationships, and respect cultural diversity; ability to be inclusive, collaborative, respectful and support broad organizational interests.
• Adaptable and agile, with ability to juggle changing priorities while maintaining a positive attitude in the face of changing deliverables or business needs.

Must Haves:

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working.

Immigration support is potentially available for this role.

Compensation and Benefits Package:

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $134,100-$176,000. The base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans.
• Paid time off.
• Savings and retirement plan matching.
• Generous employee discount.
• Fitness & yoga classes.
• Parenthood top-up.
• Extensive catalog of development course offerings.
• People networks, mentorship programs, and leadership series (to name a few).

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

Workplace Arrangement:

Hybrid. In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.