At a Glance
- Tasks: Drive customer retention through innovative email, SMS, and AI-powered marketing strategies.
- Company: Join LUS Brands, a dynamic company focused on beauty and wellness.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Be part of a creative team that values data-driven decisions and innovation.
- Why this job: Make a real impact on customer loyalty while working with cutting-edge AI technology.
- Qualifications: 4-6 years in email marketing, e-commerce experience, and proficiency with Klaviyo.
The predicted salary is between 76500 - 93500 $ per year.
Drive retention for LUS Brands in Toronto through email, SMS, and AI-powered lifecycle marketing across a 1.5-million-customer database. As Lifecycle Marketing Manager, you will own retention strategy for Love Ur Curls® and Love Ur Curls Kids. You will build campaigns, automate customer journeys, and turn predictive insights into repeat purchases and stronger lifetime value. This hands-on role combines creative production with rigorous analysis.
Key Responsibilities:
- Deploy promotional, launch, newsletter, and seasonal email campaigns
- Build, test, schedule, and quality-assure ESP emails
- Optimize welcome, abandoned-cart, and win-back flows
- Create predictive segments and hyper-targeted customer campaigns
- Analyze cohort behavior, revenue, and retention performance
Requirements:
- Four to six years in email marketing and retention
- Experience in ecommerce, direct-to-consumer, or subscription businesses
- High proficiency with enterprise email service providers
- Klaviyo experience and generative AI tool experience preferred
- Comfort with predictive data, attribution, and Google Analytics 4
- Bring CRM strategy, AI marketing fluency, and precise campaign execution to grow retention for LUS Brands.
Lifecycle Marketing Manager AI CRM in Mississauga employer: Love Ur Curls®
LUS Brands is an exceptional employer located in Mississauga, ON, offering a vibrant work culture that fosters growth and innovation. With comprehensive benefits including medical coverage, RRSP-matching retirement plans, and wellness support, employees are empowered to thrive both personally and professionally. The company's commitment to self-acceptance and resilience creates a supportive environment where team members can embrace challenges and contribute to meaningful change in the beauty industry.
