Digital Performance Analyst in Toronto

PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more. Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.

Does working with some of Canada’s most talented minds in innovation supporting retail, digital consumer solutions and analytical platforms excite you? Loblaw Technology powers some of Canada’s most game-changing retail solutions, giving our customers the ability to live their lives well. Come work with a team that values diverse ideas, fosters a culture of inclusion and develops our talent from within. Loblaw Technology gives you the chance to excel, and helps you to strive for success in a big way.

Please note our hybrid work model is 4 days in office.

Reporting to the Digital Marketing & Web Analytics Manager, the Digital Performance Analyst supports the measurement, reporting and optimization of our digital experiences and marketing activities. Working closely across Digital Marketing and Digital Product, you will help the team understand how our websites, campaigns and digital initiatives are performing and turn data into clear insights that improve customer experience and business outcomes.

You will work hands-on with Google Analytics 4 (GA4), Google Tag Manager (GTM), SEMrush, various paid media platforms, and other reporting tools to monitor digital performance, support SEO analytics, strengthen measurement and identify opportunities across the customer journey. This role is ideal for someone who is analytical, curious and detail-oriented, and who enjoys connecting marketing, product and web data to answer what happened, why it happened and what we should do next.

What You'll Do:

• Own and support recurring digital performance reporting across key business areas, including monthly KPI reporting, SMR trafficking population, paid media, website traffic and executive-ready insights.
• Monitor performance regularly, investigate meaningful changes and proactively flag trends, anomalies and emerging opportunities.
• Analyze website and digital product performance using GA4 and other data sources, including traffic trends, landing pages, CTA engagement, funnels, customer drop-off and post-launch performance.
• Establish baselines, support KPI definitions and measurement frameworks, and translate findings into actionable recommendations for Product, Marketing, UX and Content partners.
• Monitor and report on SEO performance using SEMrush, Google Search Console and GA4, including organic traffic, search visibility, keyword rankings, click-through rates, landing-page performance and organic conversions.
• Conduct keyword, search-trend and competitor analysis to identify opportunities to improve content, discoverability and organic performance.
• Maintain and enhance digital dashboards and reporting views; coordinate audience requests and required data inputs with internal Data teams and external partners, including Glentel; and support ad-hoc website data needs for Digital Product, Marketing, UX and Content teams.
• Support digital measurement and website tagging through GA4 and GTM, including tagging requests, measurement requirements, implementation validation and documentation.
• Partner cross-functionally to ensure new campaigns, website functionality and digital initiatives have appropriate tracking in place and can be measured against intended customer and business outcomes.

What You Bring:

• Hands-on experience with Google Analytics 4 (GA4), including website traffic, engagement, events, funnels and conversion analysis, and hands-on experience with Google Tag Manager (GTM) and digital tagging/measurement.
• Experience with SEO analytics and reporting, including organic traffic, keyword performance, search visibility and landing-page performance; experience with SEMrush, Google Search Console or a comparable SEO platform is strongly preferred.
• Strong analytical and problem-solving skills with experience analyzing website, digital marketing or digital product performance, identifying trends and performance drivers, and translating data into clear, actionable insights for stakeholders.
• Experience developing or maintaining recurring reports and dashboards, with strong proficiency in Excel or Google Sheets; experience with visualization tools such as Looker Studio, Tableau or Power BI is an asset.
• Strong communication, organization and collaboration skills, with the ability to balance recurring deliverables and ad-hoc requests while working effectively across Digital Marketing, Product, UX, Content, Data & Analytics, Technology and external partners.

Loblaw recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. At Loblaw, we celebrate diversity and strive to build a culture of inclusion where differences are embraced, valued and supported. We are committed to being an equal opportunity employer and encourage people from all backgrounds and identities to apply to our jobs. Accommodation in the recruitment, assessment, and hiring process is available upon request for applicants with disabilities.

We thank all candidates for their interest but please note, those candidates who meet the minimum requirements for the position will be contacted. Come and join a winning team who demonstrates innovation, energy, creativity and vision. We recognize the importance of a diverse workforce and we therefore encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.