Measure marketing impact with GA4, SEMrush, and paid media platforms as a Digital Performance Analyst supporting PC Financial's digital growth.
Based in Toronto, this hybrid position requires four days in office and reports to the Digital Marketing and Web Analytics Manager. You will support marketing and product partners through recurring reporting, SEO analysis, campaign measurement, and actionable recommendations. The work connects website behavior, digital initiatives, and customer outcomes.
Key Responsibilities:
- Report on paid media, website traffic, and business KPIs
- Investigate performance changes, anomalies, trends, and opportunities
- Analyze organic traffic, rankings, visibility, and conversions
- Conduct keyword, search-trend, and competitor analysis
- Provide insights for Marketing, Product, UX, and Content
Requirements:
- Experience analyzing website and digital marketing performance
- Experience with GA4 events, funnels, engagement, and conversions
- SEO reporting experience using SEMrush or Google Search Console
- Strong data interpretation and actionable recommendation skills
- Ability to balance recurring deliverables and ad-hoc requests
Bring marketing measurement, SEO analytics, and performance reporting skills to PC Financial's customer-focused digital initiatives in Toronto.
Digital Marketing Analytics Specialist in Toronto employer: Loblaw
Loblaw Companies Limited is an exceptional employer that prioritizes collaboration, diversity, and employee growth within a vibrant technology environment. With comprehensive benefits, including tuition reimbursement, on-site fitness facilities, and a commitment to sustainability, Loblaw empowers its colleagues to thrive while making a meaningful impact in communities across Canada. Join a team that values your unique contributions and supports your career journey in a culture of inclusion and respect.
