Shape innovative customer journeys as a Digital Messaging Expert with Loblaw Digital. Lead marketing campaigns across multiple channels and drive engagement strategies.
This vital role involves executing and optimizing personalized campaigns to enhance customer retention using Salesforce Marketing Cloud and MoEngage. Beyond campaign management, you will mentor team members while overseeing automated reporting and compliance standards across campaigns.
Key Responsibilities:
- Collaborate with stakeholders on 1-1 messaging strategies
- Develop campaigns using HTML and AMPscript
- Deploy campaigns with rigorous testing procedures
- Ensure automated journeys and databases remain effective
- Optimize customer touchpoints and journeys
Requirements:
- 5-7 years in digital messaging or lifecycle marketing
- Strong technical expertise in HTML, CSS, and SQL
- Proven experience in end-to-end campaign execution
- Excellent mentoring and communication skills
- Familiar with compliance regulations such as CASL
Leverage your expertise to advance Loblaw Digital's mission and transform customer relationships.
Digital Messaging Expert in Toronto employer: Loblaw Digital
Loblaw Digital is an exceptional employer located in the vibrant heart of Downtown Toronto, offering a dynamic work culture that fosters innovation and collaboration. Employees benefit from competitive salaries, comprehensive growth opportunities, and the chance to work with cutting-edge AI technologies, all while contributing to impactful analytics strategies that drive business success. Join us to be part of a forward-thinking team that values your expertise and encourages professional development in a thriving urban environment.
